5 Tips to Build a Successful App for Your Small/Medium Business

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Building a business takes a lot of work and dedication. With global competition increasing every day, businesses need to find smarter ways to differentiate themselves and constantly increase the value that they create for their customers. Snapp (http://www.snapp.cc) offers now the ability to build an App for Small/Medium Businesses (SMB's) without any technical knowledge and from a Smartphone

Implement all of these invaluable tips, and you will be heading quickly in the right direction of having a successful business App. Head over to Snapp (www.snapp.cc) and download the App builder Google Play to start building your success story!

Mobile Apps represent a green field of innovation and give Small/Medium Businesses (SMB's) owners a powerful, yet personal, tool to connect and engage their users as well as to improve customer service and to increase sales.

While tools like Snapp (http://www.snapp.cc) allow even non-technical business owners to create powerful mobile applications for their businesses in minutes and from their smartphone, following few guidelines based in the best users cases that Snapp Team (http://www.snapp.cc) has put together, can help increase the chances of success.

Here are the top 5 tips for creating a successful App for any SMB:

Apps are developed to improve customer service, so what better way to convey the message of customer appreciation than by offering them loyalty promotions or discounts via push notifications in the SMB App? Russell (owner of a restaurant in Jensen Beach, Florida) said, “In the summer time, our revenue drops because all of the snow-birds are gone for the summer. I needed a way to keep the locals coming in. I created an App, pushed a loyalty card and I saw a 33% increase in sales.”

An App is only as good as the marketing for it is. So probably, the greatest tip is to include mechanisms to share the App. Put in a Facebook link so people can be drawn to the SMB Facebook Fan Page, Twitter account or a button that legitimately shares the App. The most powerful method of advertisement is word of mouth advertising. Word of mouth advertising is used for products that don’t need to be sold to anyone because the product is that good! Share the App to get it going!

Push notifications are used by just about every App, for instance, an App that has to do with photography that (ever so often) sends a push notification telling that they have new templates or even that it’s just been awhile since the user has used the App. Bottom line is that the user was going about his day to day life until his phone vibrated and then saw the push notification and immediately went into the App and started playing with their new features. Engagement in a SMB App is crucial… and push notifications are a gigantic help.

As mentioned before, one of the biggest reason why SMB's create Apps is to improve customer service. A happy customer is a repeat customer. In the App, provide direct methods of contact. The customer will feel that they matter (because they do!) because communicating with the SMB is just a touch away. The easiest way to contact the user, the easier it is to be able to resolve his issues. Customer interaction can go a long way in terms of success of a SMB App.

The final tip is perhaps the easiest. Find the niche! Snapp (http://www.snapp.cc) allows to choose the category of App that fits each SMB the best. With that presenting the business as exactly wanted. The App will be tailored to the customers as will the content. They will flow together and be a pleasurable experience for the users.

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Gabriel Gurovich
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Vito Margiotta
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since: 03/2014
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