Healthcare Specialists Publish White Paper on Digital Storytelling

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Smith & Jones discusses creating compelling brand stories and improving patient engagement.

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Digital storytelling can help paint a better picture and break down the emotional walls that exist between a healthcare system and patient.

Storytelling is one way to humanize a healthcare brand and evoke consumer loyalty, which is why Smith & Jones published “Digital Storytelling— Part I,” their latest white paper that discusses how to engage patients through an emotional, honest brand story.

Downloadable from Smith & Jones’ website the white paper provides insight into how Columbia Memorial Health used digital storytelling to change its brand perception, and how your hospital can achieve great outcomes with a compelling narrative.

“Hospital marketing can often paint a sterile or vain picture of care services and staff,” CEO Mark Shipley said. “Digital storytelling can help paint a better picture and break down the emotional walls that exist between a healthcare system and patient.”

The white paper is a two part series. Part I outlines the components of an exceptional brand story. Part II will discuss how to define a hospital’s brand promise and tell their story across multimedia channels.

Download “Digital Storytelling—Part I” and learn how to:
-Humanize your hospital through an emotional brand promise
-Create a compelling brand narrative
-Inspire audiences to take action and believe in your organization

About Smith & Jones
Smith & Jones is the marketing communications agency exclusively focused on hospitals and health systems that compete with academic medical centers. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
@smithandjones1
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