Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place. Thank you Tracy!
Detroit, MI (PRWEB) March 22, 2016
When speaking with Mr. Congdon, he offered the following story to demonstrate what he meant by tested and documented. On July 27th of last year, he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to set up an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners, she invested in expensive ADs out of desperation with no measurable results.
Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer.
This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5th, her first new customer from this campaign came through her door.
Early this March, Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact, over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you, Tracy!” During her call, they set up another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4th 2016.
When Tracy was asked, why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate. Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”
Congdon admits his website is in need of an upgrade, which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.
Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:
- To start by clearly defining who their ideal target market is.
- Craft a powerful message that speaks to them and gets them to respond.
- Discover what media works best to deliver this message to their target market.
- Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs.
Along with rolling out his upgraded program in April, he plans to begin a subscription based service mailing out a physical newsletter along with a monthly cd. This will include interviews with others in advertising and marketing, with in-depth discussion of techniques from their combined years of creating campaigns for different businesses.
If interested in subscribing to The Marketing Soldier’s email newsletter, please visit this Google shortened web address https://goo.gl/OBgnXB.