The biggest keys to earning media interest are understanding what constitutes 'newsworthiness' and knowing what journalists need to do their jobs.
WILMINGTON, DE (PRWEB) February 02, 2016
Dana Dobson, a public relations expert with 30 years of experience as a publicist and journalist, has released a free, 4-part video series to teach entrepreneurs, small business owners, authors and experts how to use publicity as a way to achieve business goals.
Dobson, the creator of the PR Breakthrough™ Publicity Boot Camp, created the video series to help business owners understand how public relations, overall, is a largely misunderstood business discipline that, if used correctly, could be the biggest bang for achieving awareness, attracting customers and building brand, more so than advertising or other forms of paid media.
The videos are available for viewing here: http://bit.ly/1UqZVjo
“I teach people how to work more collaboratively with the media and to be more skillful in attracting media interest,” said Dobson. “People don’t understand why editors don’t call them back, or why their press releases are ignored. This video series will help them understand the process a little better.”
Dobson is the founder and principal of Dana Dobson Public Relations, a boutique PR firm specializing in media relations and the writing of strategic communications content such as press kits, white papers, blogs, LinkedIn profiles, case studies and more. Dobson is also an accomplished ghostwriter of business books and memoirs.
“The biggest keys to earning media interest are understanding what constitutes ‘newsworthiness,’ and knowing what journalists need to do their jobs,” said Dobson. “The best person to teach that is someone like me who has worked successfully on both sides of the fence.”
Dobson has also created a YouTube channel, "Media Pro Spotlight," featuring her interviews with professional members of the media who explain how they operate and how they prefer to be contacted. It is an additional educational resource for people who are interested in developing stronger media contacts.
The video series will be available for viewing until February 10, after which Dobson will launch the PR Breakthrough™ Publicity Boot Camp online. Instructions for registering for the Boot Camp will be available in the fourth video of the series.
Click the link to watch the videos: http://bit.ly/1UqZVjo