Successful 1,000,000 Good Deed Challenge Provides Coats for Kids in Need

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A Better World presents donation to Operation Warm following successful in-game challenge

The family team behind A Better World - the do-good virtual world game on Facebook - presented Operation Warm with a donation to provide 250 brand new coats for kids in need. The donation is the result of a successful holiday challenge for players in A Better World to perform 1,000,000 good deeds in game. Operation Warm is a nonprofit based in Chadds Ford, PA that provides winter coats for kids in need, nationwide.

Ray, MarySue, and Gregory Hansell presented Operation Warm Marketing Director, Brock Clauser with the donation on Tuesday, January 26th.

“Operation Warm is so grateful to have a partner like A Better World that believes in our mission to provide brand new winter coats to children in need. New coats not only help keep them warm, but increase their self-esteem and reassure them that they are of value. It’s rare to find an organization like A Better World that at its core is so focused on doing good and making the world a better place. The partnership is a natural fit,” said Clauser.

A Better World was joined in its pledge by law firms Frankfurt Kurnit Klein & Selz and Reger Rizzo & Darnall, as well as Philadelphia Main Line fashion boutique Posh Collections.

“We crossed the million good deed threshold just as the 2016 blizzard hit the east coast. This historic storm really drove home how high the stakes are for these kids in need. It’s our honor to help by harnessing the goodwill of our players to support this timely cause,” said A Better World CEO, Ray Hansell.

A Better World encourages gratitude, habits of goodness, positive mindsets, and giving to social causes to make a difference. Players can even send get well notes to real world children recovering from surgeries. Fun rewards for doing good include dressing up, taking care of pets, and decorating virtual homes. Players also work together to meet do-good goals that, when met, release money to charities. A Better World calls this Cause Gaming®. You can learn more and play A Better World by going to http://www.Facebook.com/ABetterWorld.

About A Better World:
A Better World is a Social Enterprise whose mission is to make "Uplifting Games and Apps to Brighten the World." Our goal with everything we do is: Do-Good, Have Fun, and Change The World. We're committed to creating awesome stuff designed with the purpose of making a difference through optimism, altruism, and charity. Our flagship product is our A Better World game on Facebook, "Where All Good Deeds Are Rewarded and Real World Causes Are Supported!" As of Summer 2015, over 3.5 million people have done over 36 million good deeds in A Better World. Check it out at http://www.Facebook.com/ABetterWorld.

About Operation Warm:
Operation Warm, Inc. is one of the nation’s largest nonprofit providers of new winter coats to children in need. Operation Warm’s vision is that every child wearing a new winter coat is healthy, able to attend school regularly and develop a strong self-esteem. To date, Operation Warm has served over 2 million children across 47 states. For more information visit: http://www.operationwarm.org.

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Patricia Maristch
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