Creative Group Announces Acquisition of Masterplan

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Creative Group, Inc., a full-service performance improvement company recognized as one of the most influential meetings and incentive management companies in the U.S., acquires Masterplan Inc. of Chicagoland, Illinois, a global meeting and event management company focused on the deluxe corporate and high level association market.

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Creative Group Inc., http://www.creativegroupinc.com a Direct Travel company and full-service performance improvement company, today announced that it has acquired Masterplan Inc. of Chicagoland, Illinois, a global meeting and event management company focused on the deluxe corporate and high level association market.

In keeping with their business strategy and operational plan to expand through acquisition and organic growth, this move marks Creative Group’s first acquisition this year. Founded in 1991, Masterplan is recognized for its impeccable level of service, creating custom meetings and events throughout the world for its diverse client base.

Janet Traphagen, President of Creative Group notes, “This strategic partnership allows us to expand into new industries, while further increasing the already significant buying power we offer our clients. This move is a mutual win for both companies.”

Mary Jo Valentine Blythe, President of Masterplan comments, “For our clients, becoming part of Creative Group reinforces our unrelenting commitment to quality, exceptional service and integrity that has characterized our company and employees for nearly 25 years. We are excited to offer our clients Creative Group’s vast range of services and support, enabling us to become a greater resource and a more valuable partner.”

“The acquisition of Masterplan is an impressive addition to our organization. This move supports our growth strategy while strengthening our presence in the Meetings and Incentive market, and allows for the investment in strategic business practices across our enterprise,” said Ed Adams, CEO of Direct Travel.

About Creative Group
Creative Group, a Direct Travel company, is a full-service performance improvement company. The company specializes in engagement, incentive and recognition solutions, and end-to-end meeting and event management. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meetings and incentive management companies in the U.S., since its inception in 2007. A Direct Travel company, Creative Group was founded in 1970 and has served clients in financial services, healthcare, insurance, manufacturing, retail, technology, hospitality and more.

Employing over 150 people, the company is headquartered in Appleton, Wisconsin. It also has a large office in suburban Chicago and satellite offices in Detroit and Los Angeles.

About Masterplan, Inc.
Masterplan, Inc., founded in 1991, is a global meeting and event management company focused on servicing the deluxe corporate and high level association market. By embracing the mission to offer every client an outstanding experience beyond the industry norm, Masterplan has grown through client referrals and reputation. Masterplan operates custom created meetings and events and incentive travel programs throughout the world.

About Direct Travel, Inc.
Direct Travel, Inc. is a privately held corporation established in 2011 with the goal to create a best-in-class TMC through acquisition and organic growth. Direct Travel has been providing travel management services for over 40 years; by working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel helps clients derive the greatest value from their travel program in terms of superior service, internet-based technologies, and significant cost savings. Direct Travel has offices in 34 locations across the US, and is ranked among the top US corporate travel management companies. For more information about Direct Travel, please visit our website at http://www.dt.com.

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