Service First Mortgage Eyes Expansion; Targets Growth of Sales Organization

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Expands role of John Donnelly to help drive the growth of the company

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Service First Mortgage, a leading mortgage company in the Dallas/Fort Worth area, is excited to announce the expanded role of John Donnelly. Mr. Donnelly, who has been in the mortgage industry for more than 18 years, joined Service First Mortgage in 2009. In his expanded role with the company, Mr. Donnelly, a Vice President, Regional Sales Manager, will be responsible for managing and leading the company’s Texas branches in Arlington, Laredo, Greenville, Plano, Del Rio, Austin, and Richardson, along with Gilbert, Arizona.

“We’re excited to have John take on an expanded role with the company,” said Shawn Broussard, CEO. “John has played an integral role in helping shape our synergistic one mission, one purpose culture here at Service First Mortgage. Without his leadership, Service First Mortgage would not be experiencing the level of success we are today.”

Based in Arlington, Texas, Mr. Donnelly takes pride in helping his team reach their full potential. In 2014, he was named as one of the Top 40 Under 40 mortgage professionals by National Mortgage Professional Magazine. Donnelly is also actively involved in The Masters’ Coach Program through Building Champions.

“I am excited for the opportunity to grow and expand my region,” said Donnelly. “Service First has the best platform in the industry and I am excited to continue to build and strengthen our brand. I am also proud to be part of a professional organization with a strong focus on coaching and development.”

As a result of Mr. Donnelly taking this expanded role with Service First Mortgage, the company has begun the process of identifying a Branch Sales Manager for their Arlington, Texas location. Additionally, Donnelly will be charged with leading the growth efforts for mortgage sales professionals across many of the company’s locations within the Dallas/Fort Worth region.

“I'm excited to work closely with John as we begin to build on the foundation he helped build here at Service First Mortgage,” said Joe Treinen, National Sales Director. “We're fortunate to have such a committed and experienced mortgage professional helping lead the way.”


About Service First Mortgage:
A leading mortgage company in the Dallas Fort Worth area, Service First Mortgage was established in 1997 and is headquartered in Richardson, Texas. The Company’s goal is to provide a straightforward lending process by providing fast, efficient service while maintaining the highest levels of quality. To learn more about Service First Mortgage please visit their website at

Media Contact: Kathryn Gonia
Marketing Director, Service First Mortgage
Email: kgonia(at)servicefirstmtg(dot)com

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Patrick Mullen
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