New Dogs, Old Tricks: How to Succeed in a Second Generation Family Business is an Essential Manual for Anyone Running or Working within a Family-owned Business

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Succeeding in a family business is harder than everyone thinks. In his new book, New Dogs, Old Tricks: How to Succeed in a Second Generation Family Business, New Jersey author Peter J. Postorino offers solid advice from someone in the trenches on how to avoid the typical pitfalls that plague family-owned businesses.

The business was created to take care of your family, not the other way around.

For someone who is already part of a family business, or is even thinking about starting or joining one, the best advice is this: throw away most conventional knowledge about traditional management. It simply doesn’t work in a family dynamic. Family-owned companies are replete with idiosyncrasies and challenges that just aren’t faced by conventional organizations.

There are many, many challenges that are unique to family-owned businesses. What happens when a family member won't cooperate, or sets a poor standard for other employees? What are some ways to motivate employees who see nepotism as a ceiling to their advancement? Why is managing children in a business environment so fundamentally different from parenting them? How does a parent managing his/her children leave behind the "baggage" from their upbringing to give them the best chance to succeed? Most importantly, what can be done to ensure that the pursuit of financial gain doesn't destroy the very family it is intended to support?

Published by Green Ivy Publishing, New Dogs, Old Tricks: How to Succeed in a Second Generation Family Business explores these and many other questions faced by anyone who tries to make a living by working with their family. Sometimes funny, sometimes deeply philosophical, the book helps to negotiate the maze of specific problems that are faced by those working with, or for, family. More importantly, it offers advice on how to turn those challenges into advantages for lifelong success.

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Michelle Matthews
Green Ivy Publishing
+1 (312) 445-8868 Ext: 408
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