Market USA First to Offer LoanGEN™ Product for Personal Loans and Credit Cards

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Software Provider to License New Technology to Maryland Credit Union

“We believe the Rate Reset products will contribute to our members’ financial success, while also assisting the credit union to retain and grow its loan portfolio.” Laura Hassan, CEO Market USA

Rate Reset, the provider of Loan Reset, Acquisition and Retention Software, today announced that Market USA Federal Credit Union, headquartered in Laurel, MD, has agreed to license its LoanGEN products for auto loans, personal loans and credit cards and its Rate Reset product for auto loans and personal loans. Market USA is the first financial institution to offer the new Rate Reset acquisition software for personal loans and credit cards. The agreement with Rate Reset provides Market USA with a simple, easy and attractive online and mobile tool to generate more loans.

  •     WHAT IS LoanGEN? LoanGEN is a secure web-based automated loan generation tool that allows Market USA to acquire existing auto loans, personal loans and credit card accounts from other financial institutions.
  •     HOW DOES IT WORK? Through LoanGEN, Market USA allows the member to enter their current auto loan or personal loan information from a competing financial institution, (loan amount, interest rate remaining term, etc.). The member can than customize a new loan by selecting a range of terms and associated interest rates. For credit cards the member can compare Market USA offerings and easily determine the benefit to them. Each completed LoanGEN session generates a lead for Market USA with the member’s information that is used to execute a refinance or a credit card account transfer.

“Market USA provides products and services designed to make our credit union the preferred financial partner of our members” said Laura Hassan, CEO of Market USA. “We believe the Rate Reset products will contribute to our members’ financial success, while also assisting the credit union to retain and grow its loan portfolio.”

“Our new LoanGEN products are an effective tool for credit unions to acquire new loans and credit card accounts from other financial institutions.” said Bob Catalanotto co-founder and COO of Rate Reset. We are delighted that Market USA is the first financial institution to offer these products to their members.”

About Market USA Federal Credit Union:
Market USA Federal Credit Union, headquartered in Laurel, MD was established in 1953 and originally founded as Giant Food Department Stores Federal Credit Union. Market USA’s field of membership includes over 100 SEGs, primarily located in Maryland, Pennsylvania, Massachusetts and South Carolina. Members have access to affordable products and services, financial education and convenience through the shared branch and surcharge-free ATM networks. For more information about Market USA Federal Credit Union, visit marketusafcu.com.

About Rate Reset:
Named by American Banker’s Bank Technology News (BTN) as "One of the Top Ten Technology Companies" to watch, Rate Reset provides innovative Loan Acquisition, Retention and Reset Software (LRS™) to banks, credit unions and mortgage companies. The company’s software provides a borrower-initiated interest rate-resetting loan feature that is an alternative to the traditional refinance for mortgages, auto loans and personal loans. For more information on Rate Reset visit http://www.RateReset.com.

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Keith Kelly
Rate Reset
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