Vertafore® Launches e-Book to Help Guide Customers Through Digital Disruption in the Insurance Industry

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Company releases exclusive industry content to help the industry adapt and even grow their revenue and profits

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“Organizations need to act now to keep their independence,” said Guy Weismantel, vice president of marketing at Vertafore. “From taxi medallions to video rentals, we’ve seen how quickly industries can be disrupted.

Vertafore®, the leading provider of software that transforms the business of insurance, today launched a new content series aimed at providing insurance firms the ability to adapt quickly and stay ahead of the technology disruption that is hitting the market. The published e-book provides a definitive overview of four key areas that digital companies must master to not just survive, but thrive in an era of increased competition. This e-book guide is just the first in a series of valuable resources aimed to help the modern insurer manage the rapidly evolving technology that occurs in a digital era.

“Digital-dependent customers are eyeing new and more digitally savvy market entrants, while demanding more control over the experience and how their personal information is used,” wrote Ellen Carney, principal analyst at Forrester Research, in the March 2015 blog post, Disrupt Or Be Disrupted: The Challenge For Insurers In 2015. “Digital insurance teams are crafting agendas that satisfy their firm’s hunger for increase market share and revenue balanced with changing demographics, adaptations in response to extreme weather, and regulation that has lagged the changing realities of digital.”

Digital disruption is already happening in the industry, with more than $2.2 billion being invested in the last 5 years in insurance startups that are poised to transform the landscape and force insurers to adapt to the latest technology innovations.

“Organizations need to act now to keep their independence,” said Guy Weismantel, vice president of marketing at Vertafore. “From taxi medallions to video rentals, we’ve seen how quickly industries can be disrupted and we see evidence that the insurance industry has reached its tipping point to move next.”

Vertafore will continue to offer revealing statistics, useful insights, and practical solutions for surviving technological change in the insurance industry throughout the year in this content series as well as on the Vertafore blog and on the company’s social media platforms, including Facebook, LinkedIn, and Twitter. This exclusive industry content will cover critical topics including marketing automation, managing your workforce in a digital era, meeting new customer expectations and making data driven decisions in an era of disruption.

“Vertafore is uniquely positioned to help organizations adapt quickly and stay ahead of technology disruption in our industry because we touch every point of the distribution channel,” said Weismantel. “We’re proud to have the largest customer base in the industry that includes agencies, carriers, MGAs, MGUs and state governments through our SIRCON solutions. This initiative is aimed at helping them all keep their independence from outside disruptors.”

The content series continues Vertafore’s commitment to the independent channel and comes on the heels of the company’s first virtual trade shown, called “DISRUPT.” More than 3,000 people from across the distribution channel joined Vertafore in November 2015 for a one-day online event designed around the topic of industry disruption. Keynote speaker Charlene Li shared key insights on the future of the insurance industry and the enormous pace of change in other industries once disruption occurred.

About Vertafore®
Vertafore delivers cloud-based insurance software and services that transform the business of insurance. With the largest customer-base in the industry, more than 25,000 agencies and carriers leverage Vertafore’s insurance solutions that are built on today’s most advanced cloud, mobile, and information technology platforms. Only Vertafore offers the most complete portfolio of solutions for agencies and carriers to drive efficiencies and increase profitability – including agency management, rating and connectivity, content management and workflow, information solutions and producer lifecycle management. For more information about Vertafore, visit and follow the company on Twitter, LinkedIn, and Facebook.

© 2016 Vertafore Inc., Vertafore and the Vertafore logo are trademarks of Vertafore and its subsidiaries. All rights reserved.

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Bailey Fox
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