Therafit Shoes Debuts Its SS16 Collection

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Shoe line that fuses fashion with technology features new bold patterns, colors and styles

The new line features athletic sneakers as well as everyday casual wear.

Fashionable and comfortable everyday shoe brand Therafit today announced its vibrant spring/summer 2016 collection. Fitting into the lives of active women both at work and play, the new line features athletic sneakers as well as everyday casual wear from multi-functional walking shoes and boots to colorful and chic sandals.

A brand focused on the comfort through technology trend, this season’s collection highlights a first time release of the Active Series – an athletic style everyday shoe series comprised of three new looks:

  • The Candy - mesh uppers and lightweight flexible sturdy construction make up this shoe that comes in five bright color ways
  • The London - a sophisticated Nubok leather upper shoe with the company’s patented PCS comfort system, in four practical color ways
  • The Dawn – a sporty, easy slip-on shoe with a stretch collar in four neutral color ways

The new collection also features the expansion of the Grace and Flora Sandal in fashion colors. A classic leather padded sandal with adjustable straps and deep heel cup, the Grace is perfect for fair weathered outdoor adventures and now is available in six versatile colors. The Flora sandal, adorned with multiple flower embellishments with a superior footbed and arch support, is a beautiful complement to any summery ensemble and has six color ways to mix and match any outfit with.

“With every new collection, Therafit strives to create the best shoe line on the market from a comfortable style perspective,” said Moises Egozi, CEO of Therafit. “We are excited to present the spring/summer 2016 line, as we are introducing new materials and colors into our line, without compromising the technological aspect of our products that truly distinguishes us from our competition."

Designed specifically for women and accredited by the National Posture Institute, a leader in posture and body alignment programs and solutions, Therafit helps all women take that first step into a healthier lifestyle. Therafit uses multiple layers and densities for cushioning and support, so that the shock of each step is distributed downward and outward. Built into each pair of Therafit is a patented cutting-edge technology; the outsole can be adjusted to allow an increase or decrease in impact resistance. The Therafit Personal Comfort System (PCS) Technology also utilizes three specially designed dual-density Adapters located within the shock-absorbing wedge that can be removed to change the shoe’s impact resistance and cushioning.

More than just a shoe brand, Thereafit is a Certified B Corporation with a strong commitment to social and environmental improvement through its best practices and charitable contributions and community outreach. It donates to a charity partner of each customer’s choice with every purchase made through its One Step Forward Giving Campaign including: The Breast Cancer Research Foundation, United Way, Animal Recovery Mission and Save the Children.

Prices for the new collection begin at $95. The new line will be available for purchase at select retailers and online via the Therafit website starting March 15, 2016.

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About Therafit

Therafit is a Miami-based shoe company that was originally established in 2011 by Founder and CEO, Moises Egozi. Working closely with Dr. Robert Lennihan, who created the company’s patented Personal Comfort System (PCS), the company has evolved into a fashionable and comfortable everyday wear shoe line that is inspired by European design, endorsed by the National Posture Institute and received the APMA (American Podiatric Medical Association) seal of approval. The company donates to a charity partner of each customer’s choice with every purchase made through its One Step Forward Giving Campaign.

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Pristina Alford
Alford & Co. Public Relations
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