Warwickshire (PRWEB UK) 2 February 2016
Following on from last year’s event, the Directors’ briefing will focus on emotional engagement and how brands in the financial services sector can create sentiment driven business.
Taking place on Thursday the 25th of February 2016 from 8am to 10:30am at Altitude London, the event will bring together senior executives from some of the UK’s top financial institutions. Throughout the breakfast briefing, they will be discussing the future of customer engagement.
Experts will explore:
- Why creating emotional engagement could help brands retain and win customers
- How to capture and action sentiment throughout the business
- Why adding sentiment to Salesforce can help deliver personal, relevant and timely engagement
- How to create a communication strategy that connects emotionally with customers and employees
- Jason Sharpe, former Customer Service Director at First Direct
- Jeremy Waite, Head of Digital Strategy, EMA at Salesforce Marketing Cloud
Dennis Fois, CEO of Rant & Rave says: “The aim of the Directors’ Briefing is to shed light on creating emotional engagement in financial services. We want to help senior finance execs and FDs to realise the potential in cracking into the minds of their customers and how best to do this. It should be an excellent, informative event – at a great location.”
Senior executives interested in taking part can register here, though places are limited and going fast.
This is a free event; however, consultants will be charged to attend.
About Rant & Rave
Rant & Rave (formerly known as Rapide) was launched in 2000 by Nigel Shanahan and is one of the UK’s leading customer engagement specialists, counting half of the FTSE as clients.
Its multi-channel solutions let brands proactively communicate with and gather fast feedback from their customers to manage and measure the customer experience. By providing solutions which are customer, not brand, centric Rant & Rave helps its clients to transform Ranters into Ravers and turn happy customers into lifelong advocates.
To find out more about Rant & Rave, visit: http://www.rantandrave.com.