Pioneering “Think-and-Do Tank" Environmental Building Strategies Rebrands to stok and Catalyzes Sustainability in Silicon Valley

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The San Francisco-Based Consultancy Expands, Rebrands and Shifts its Business Model to Purpose Driven Real Estate Services

stok logo

stok's new logo

We want to be a catalyst for environmental restoration. We want to challenge ourselves and our partners to think in a different way—to take a radical approach to solving complex problems.

Environmental Building Strategies, the innovative firm behind the sustainability initiatives at some of the world’s most forward-thinking companies has rebranded to reflect growth, realignment, and a renewed vision. stok, the new name for the consulting firm, launches the brand to celebrate the firm’s success, a shift to organizational biomimicry, and their disruptive approach to servicing the commercial building industry.

Kirra Stutchbury, a member of the stok team, reflects on the significance of their name: “‘stok’ is a derivative of a West Germanic word for ‘home.' This refers to our aspirations for enriched place-making, but it’s also about inciting and catalyzing the right response. We want to be that catalyst for generating good in the world.”

stok revolutionizes real estate, working to create built environments that focus on maximizing social and environmental equity. The team believes this approach leads not only to improved profitability and productivity, but also to a healthier, more engaged workforce and society.

“We want to be a catalyst for environmental restoration,” says stok founder Matt Macko. “We want to challenge ourselves and our partners to think in a different way—to take a radical approach to solving complex problems.”

To accomplish their vision, stok started with self-reflection. The company underwent a process of internal reorganization, drawing on practices that emphasize flexibility, autonomy, and transparency. Their resulting structure reflects the kind of natural systems design stok hopes to provide its partners, with an innate creative energy and joy at the heart of it all. The team seeks to bring this passion and approach to each of the companies and communities it touches.

stok aims to expand in the coming years, and is committed to working diligently for partners who want to co-create a better future and need a trusted advisor as part of their journey. This holistic approach is reflected in the company’s new brand.

“We strive to maximize purpose and know that profits will follow. We’re evolving because we see a chance to run with this new philosophy on business, but also because we believe it’s the best way to serve our partners and our employees,” said stok team member Burke Pemberton.

stok is an integrated real estate services provider based in San Francisco, California. By placing strategy, performance, and sustainability at the core of its business, stok is revolutionizing the real estate industry through regenerative, healthy, high-performance buildings that are better for people and communities. With more than 100-million square feet of impact globally, and six of the Top 15 of Forbes’ Most Valuable Brands as partners, stok’s work has been proven to enhance profitability by capturing wasted resources and maximizing environmental and human health impacts. Learn more about them at and visit them on Facebook at and Twitter @teamstok.

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Kirra Stutchbury
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