Virtual Reality Drives Mobile Bandwidth Spike in Grocery App

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The DigitalFood App Saw a Jump In Bandwidth Usage Of Over 70X With The Launch Of Virtual Reality.

Premier grocery chain food app, DigitalFood, launched a white label virtual reality player which stoked a 70X jump in mobile bandwidth. Through August and September of 2015, the DigitalFood App hosted a virtual reality program with Award winning singer and songwriter Demi Lovato. The promotions utilized an embedded Virtual Reality player within the DigitalFood App that introduced Food4Less consumers to watch the new virtual reality content exclusively through the DigitalFood App.

“The jump in bandwidth usage was expected, but not at these extreme levels, said Jonas Hudson, co-founder of CausePlay, the producer of the DigitalFood app. “We were impressed by the growth of the App engagement and we look forward to more programs incorporating virtual reality in the future.”

The free mobile app, DigitalFood, is available (for iPhone and Android phones at to help shoppers engage in promotions. The DigitalFood App is the first grocery chain app to embed a permanent virtual reality player to enable brand partners and consumers the ability to experience and market promotions utilizing virtual reality. The platform releases new content each week for consumers to view and engage with the DigitalFood app.    

CausePlay is the mobile platform partner managing the exciting programs and the developer of the mobile app, DigitalFood. CausePlay partnered with MomentumXR to manage the virtual reality platform.

About DigitalFood: The DigitalFood app “makes life easier” for shoppers. The DigitalFood app unites favorite brands with great entertainment rewards and prizes while also providing information for consumers and employees on programs and initiatives. DigtialFood incorporates licensed patents to deliver content and provides an exclusive and proprietary augment reality platform for pre and in-store shopping.

About CausePlay: CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay distributes programs which incorporate mobile tactics from in-store beacon distribution to augmented and virtual reality programs.

About MomentumXR: MomentumXR is a full service, Virtual Reality platform that produces VR content and VR platforms for major Brands, Sports and entertainment partners around the world.

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Jonas Hudson
CausePlay, LLC
+1 (310) 906-0164
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