Effective Social Media Marketing Made Simple
California (PRWEB) February 08, 2016
California-based social media marketing firm TweetAngels specializes in connecting businesses with an effective social media strategy personalized for their brand and their customer demographics. First founded in 2010, the firm has quickly established a solid reputation for creativity and dependability, according to co-founder and CEO Marc Elias.
“Content is king,” he says. “Recognizing its practical ability to connect businesses with their customers in a meaningful way, is the heart of our strategy.”
TweetAngels Creative Department understands the science of social media campaigns, from tracking their success to anticipating trends and opportunities.
“Much of what we do is rooted in understanding the social media audience,” Elias continues. “How they prefer to receive such content and when are just two valuable markers. Our goal is stronger connectivity, and not simply a race for higher numbers. We focus on increasing engagement and customer retention through Social Media.”
In just five years the firm has grown considerably, helping new businesses find their footing online, and helping established brands extend their reach through Social Media. Elias and his team rely on understanding the analytics involved with ever-changing platforms and an ever-evolving user base.
“We help companies develop their presence on different platforms by understanding each playing field, and crafting a unique campaign that reaches the right people in the right fashion,” says Vice President Thomas Murphy.
The firm was founded by two sales managers working for J.P, Morgan’s marketing division. Now five years later, having reached the benchmark of 10,000 clients, generating millions of postings, Tweets and Pins each calendar year.
As they grew, so did the size of their clients. Despite the successful response, Elias says they still take great pride in working with smaller business, or as he puts it, “helping them compete against the big boys.”
Located not far from Hollywood, TweetAngels has handled social media campaigns from Recording Artists, Actors, Models, film production companies and other media clients. “Whether the job is for a major studio release or the roll-out of a new hand soap, the strategy is always built on understanding the goals and the intended audience. With careful statistical analysis and even deductive reasoning, we can construct an approach that covers all the bases,” Murphy adds.
TweetAngels was the first content provider to offer comprehensive packages to connect clients to new followers across multiple platforms at once. This allowed individual platform strategies to be specifically drawn to compliment one other.
The firm has several local clients in and around Los Angeles, as well as many global accounts both based domestically and abroad. Often they’re called upon to help international industries develop an online persona and presence in the U.S.
“Understanding social media means understanding the customer,” Elias adds. “Not in the broad, existential sense - but in the nitty-gritty of how they think, how they feel, and mostly importantly, how they decide when to buy. We specialize in combining that data with a platform-specific approach that’s engineered for real results.”