Hard Rock Hotel at Universal Orlando Unveils All-New Priceless Collection of Music Memorabilia as Finale to Multi-Million Dollar Renovation and 15th Anniversary

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Watch the Change-Out of Iconic Memorabilia Case in Special Time-lapse Video

Memorabilia experts and rock historians have assembled an entirely new collection of some of the greatest music memorabilia this side of the 20th century at the Hard Rock Hotel at Universal Orlando. From The Rolling Stones, Elvis and The Beatles to Rihanna, Lady Gaga and Santana, the dazzling collection is the finale to the hotel’s multi-million dollar renovation, coinciding with the hotel’s 15th anniversary this year.

Recognized for infusing world-class hospitality with music for more than four decades, the global collection of Hard Rock venues applaud music history through the brand’s signature music memorabilia displays adorning wall to wall. With more than 80,000 legendary pieces, Hard Rock is the curator of the world’s most expansive and priceless music memorabilia collection and Hard Rock Hotel at Universal Orlando welcomes guests to enjoy this first-hand music experience.

“As music is a universal language and Hard Rock celebrates music that spans all genres and eras, we wanted the new memorabilia collection to celebrate iconic names in music’s past and present,” says Jerry Fraize, Director of Memorabilia for Hard Rock International.

“The premier display located in the hotel lobby now celebrates the legends of The Beatles and Rolling Stones in an awe-inspiring showcase. Additionally, to enhance the guest experience, we have added QR codes that allow instant access to the history of each piece in this extraordinary collection.”

From the suit John Lennon wore in the Beatles’ classic 1964 film debut, A Hard Day’s Night to a latex gown worn by Lady Gaga, the new collection of memorabilia is Hard Rock’s way of paying homage to the power of music and its impact on culture. Highlights of the new collection also include Keith Richards’ five-string guitar used during the Stones’ Some Girls tour; a jumpsuit worn on stage by Michael Jackson during the Jacksons’ 1984 Victory tour; a dress worn by Carrie Underwood in the video for her 2014 hit “Something in the Water” and a mixer, outfit, cake prop and headphones used on stage by Steve Aoki, among other items.

Check out the transformation of one of the iconic lobby display cases in a special time-lapse video here and take a look at all of the pieces in the hotel’s new collection here.

Hard Rock’s renowned collection got its start innocently enough when a regular patron of the Hard Rock Cafe London handed over his beat-up Fender Lead II guitar as an irreverent gift to the burger joint he loved and suggested it would look nice on the wall. Then, another London guitarist and Hard Rock regular sent the cafe his Gibson Les Paul with a note that read, “Mine’s as good as his any day.” The story would have ended there, if the two guitarists were not named Eric Clapton and Pete Townshend.

Today, Hard Rock has evolved into a brand internationally recognized for world-class entertainment, stylish and contemporary design and unparalleled service. The thread that still unites them all is music. At Universal Orlando Resort, guests of Hard Rock Hotel get to live the rock star lifestyle with an exclusive package of theme park benefits at Universal Studios Florida and Universal’s Islands of Adventure, including free Universal Express Unlimited ride access (theme park admission required) and Early Park Admission. The 650-room hotel, operated by Loews Hotels & Resorts, is located just a short walk, complimentary water taxi or shuttle bus ride from both Universal Orlando Resort theme parks.

For more information or to book a stay at Hard Rock Hotel at Universal Orlando, visit http://www.hardrockhotelorlando.com.

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With venues in 68 countries, including 162 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit http://www.hardrock.com.

For 25 years, Universal Orlando Resort has been creating epic vacations for the entire family – incredible experiences that place guests in the heart of powerful stories and adventures. Guests can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, grab a Krusty burger in Springfield, join the ranks of the Minions and so much more.

Universal Orlando’s two theme parks, Universal Studios Florida and Universal’s Islands of Adventure, are home to some of the world’s most exciting and innovative attractions. Its on-site resort hotels, Loews Portofino Bay Hotel, the Hard Rock Hotel, Loews Royal Pacific Resort, and Universal’s Cabana Bay Beach Resort are destinations unto themselves. Its entertainment complex, Universal CityWalk, offers dining and entertainment for every member of the family. And just minutes away is Wet ‘n Wild, a family water park.

Universal Orlando Resort has unveiled 18 new guest experiences in the past five years – powerful attractions, incredible dining opportunities and a dramatically themed hotel. And more is on the way. Coming in 2016 is Universal Orlando’s fifth on-site hotel, Loews Sapphire Falls Resort; and Skull Island: Reign of Kong, a groundbreaking attraction in Islands of Adventure. And in 2017 will come Universal’s Volcano Bay, an entirely new water theme park experience.

Universal Orlando Resort is part of NBCUniversal, a Comcast company. Follow Universal Orlando Resort on Facebook, Twitter, Instagram and YouTube.

Jennifer Hodges
Director of Public Relations
Loews Hotels at Universal Orlando

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Jennifer Hodges, Director of Public Relations
Loews Hotels
+1 (407) 503-9090
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