SWAIA Announces a New PR & Marketing Director and Board Appointments for 2016

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Amanda Crocker hired as SWAIA’s PR & Marketing Director; Elizabeth Pettus elected Board Chair

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"Events that celebrate the best of New Mexico culture, while bolstering the local economy and bringing in tourism, are what I love -- and no event does that better than Santa Fe Indian Market!” said Crocker.

The Southwestern Association for Indian Arts (SWAIA) is pleased to announce the appointment of its executive committee and 2016 board members. SWAIA is the non-profit that produces Santa Fe Indian Market, the world’s oldest and most prestigious juried Indian Market.

Elizabeth Pettus, previous board treasurer, who also serves on the board of the Santa Fe Downtown Merchants’ Association, has been elected Board Chair. Pettus succeeds Bidtah N. Becker (Navajo), and brings years of commitment to the issue of Native American authenticity—with an expertise in jewelry. “SWAIA's mission means so much to Santa Fe, the state, region, and all arts communities, I am pleased to continue to serve the board and artists in this new capacity,” says Pettus.

Lloyd Skip Sayer, currently the Chief of Sales and Marketing at Laguna Development Corporation, will serve as the board’s treasurer and Dominique Toya (Jemez) will act as the secretary. Both Sayer and Toya have been involved with the SWAIA community for many years and look forward to continuing to support the organization in their new roles. Roger Fragua (Jemez) maintains his position as Vice Chair, and Rosalie Chavez (Navajo) and Andrew Masiel (Pechanga Band) were inducted as new board members.

SWAIA also welcomes a new PR & Marketing Director Amanda Crocker to its staff. Crocker is a native New Mexican and a graduate of the University of New Mexico, where she obtained degrees in Anthropology and Spanish. Prior to joining SWAIA, Crocker worked as Director of Programs and Marketing at El Rancho de las Golondrinas Living History Museum for 11 years, coordinating ten public events per year and handling all advertising and media relations.

"I am both honored and excited for this opportunity to work with SWAIA. Events that celebrate the best of New Mexico culture, while bolstering the local economy and bringing in tourism, are what I love -- and no event does that better than Santa Fe Indian Market!” said Crocker. “We are delighted with the new board appointments and our new Marketing Director, which speak to the health of our organization,” said Chief Operating Officer Dallin Maybee.

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ABOUT SWAIA:
Founded in 1921, SWAIA is an advocate for Native American arts and culture, and creates economic and cultural opportunities for Native American artists by producing and promoting the Santa Fe Indian Market as the finest Indian art event in the world; cultivating excellence and innovation across traditional and non-traditional art forms; and developing programs and events that support, promote, and honor Native artists year-round. swaia.org

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Audrey Rubinstein
JLH Media
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