Insert Appoints Nathan Golan to Lead Global Sales

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Golan to Reunite with CEO Shahar Kaminitz – Last Worked Together at Worklight (now IBM MobileFirst)

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I am happy to join Insert, one of the most exciting startups in the mobile space

Insert, a service for mobile marketers and product managers currently operating in private-beta, today announced that Nathan Golan has joined its management team as VP Worldwide Sales to lead sales and business development for the company. Golan will report directly to CEO Shahar Kaminitz with whom he previously worked at Worklight, which was acquired by IBM to become MobileFirst Platform.

“Nathan brings to Insert a unique combination of driven sales leadership and strategic vision exemplified by an impressive record of success, having introduced advanced mobile technologies at Fortune 500 companies,” said Shahar Kaminitz, Insert CEO. “I am delighted to be once again working with Nathan and very pleased that he has joined the company at such a pivotal time – as we are ready to launch our product to the global market.”

A seasoned executive with over 25 years of experience in enterprise software and mobile technology, Golan will manage and grow the company’s sales and drive adoption of the soon to launch Insert platform in a range of vertical markets.

“I am happy to join Insert, one of the most exciting startups in the mobile space,” said Nathan Golan, VP Worldwide Sales at Insert. “I am particularly delighted to be joining as the company prepares to exit stealth mode and readies itself to bring this innovative solution to market.”

Prior to joining Insert, Golan led Worldwide Sales for IBM’s MobileFirst Platform where he helped grow the business significantly. He joined IBM via the acquisition of Worklight where he held the position of VP of Worldwide Sales. Previous to Worklight, Golan had extensive experience managing sales teams at companies such as Antenna Software (acquired by PegaSystems), Everdream (acquired by Dell) and Thomson NETg (acquired by Skillsoft).

Insert will be launching at Mobile World Congress, Barcelona, February 22nd -25th at the APP Planet, Hall 8.1 Booth I16.

About Insert

Currently operating in private-beta, Insert is a service for mobile marketers and product managers; it helps them drive better engagement, conversion and retention by unleashing their creativity. Marketers have many great ideas, but these take too long to move from the whiteboard to end-users’ devices. This ‘creative lag’ problem is unique to mobile apps, where long development, testing and approval cycles make tweaking and experimenting with the app almost impossible.

Insert solves this problem with a platform that enables instant deployment of marketing ideas into live apps, so that app owners can iterate quickly and optimize user engagement.

Insert was founded by the people behind Worklight – the leading mobile development platform (now IBM MobileFirst Platform). For more information visit

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Aaron Kliner
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