ConceptShare Launches HTML5 File Support to Support Enterprise Creative Teams and Advertisers

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Review & Approval SaaS provider, ConceptShare, launches HTML5 file support for Online Proofing, Review & Approval, and Creative Production Measurement to help internet advertising agencies and consumer brands with the shift from Flash to HTML5 Ads.

Review & Approval SaaS provider, ConceptShare, announces official launch HTML5 file support for Online Proofing, Review & Approval, and Creative Production Measurement to help internet advertising agencies and consumer brands with the shift from Flash to HTML5 Ads.

As of September 2015, both Google and Amazon pulled support for Flash ads on their ad networks. In the months leading up to these changes, advertisers, agencies, publishers, and ad-servers were encouraged to adapt and ensure they were ready to create and produce rich-media using HTML5 and weaning off of Flash. Even the interactive advertising bureau (IAB) updated their Display Creative Guidelines - an overhaul that fully embraced HTML5.

The shift to HTML5 hasn’t happened without its challenges - not only does HTML5 ad production require a different skill set than a Flash ad, but the files are heavier, and producing HTML5 ads can take up to 3X longer than their Flash counterparts. For advertisers and agencies, this can mean delays in production, and negative impacts on cost per asset.

ConceptShare's support of HTML5 Files means that agencies and in-house creative teams can:

  • Upload, share, and get feedback on HTML5 files
  • Request feedback and/or approval of HTML5 banner ads.
  • Reviewers can markup the ad, provide feedback, and approve or reject the ad while maintaining optimized review cycles.

Luc Labadie, CIO of Progious, said "As agencies make the necessary changes to move from Flash to HTML5 for web banners, it’s critical that the tools we use in creative production can support these changes too - this is especially important in managing feedback, and review & approval. When you produce thousands of banner ads for a single campaign, you need to be able to optimize the review and approval cycle with your client. This is why including HTML5 support in ConceptShare is so important to us.”

To learn more, or to see it in action visit http://www.conceptshare.com/whats-new

About ConceptShare
ConceptShare focuses exclusively on the review and approval process for Enterprise and Agency creative teams. By integrating online proofing with workflow automation, ConceptShare helps shorten the review cycle: needing fewer iterations, less time, and delivering better output. Without Conceptshare companies use manual checklists and rely on email to request reviews and gather feedback. Unlike competitors Conceptshare integrates proofing and workflow automation to provide a complete solution specific to the needs of creative teams. Our customers include global brands like Macy’s, Sony and Microsoft.

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Krissie Thornton
ConceptShare
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