SmartBase Solutions Announces the Launch of Hadoop-Silverpop API Connection

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SmartBase just launched a new product! The 'Hadoop - Silverpop API Connector' is the holy grail for Silverpop marketers, directly connecting ALL data to their marketing campaigns.

SmartBase Solutions

“Your business grows best when starting with a SmartBase. We implement and maintain the Hadoop technology allowing you to explore opportunities that create growth.” –Kris Lynch, CEO, SmartBase Solutions

SmartBase Solutions is excited to announce the launch of its Hadoop-Silverpop API Connector, a feed that provides a direct connection between HURON, SmartBase’s Hadoop platform and IBM’s Silverpop marketing automation platform.

This powerful connector allows for Marketers to execute campaigns directly from the Hadoop platform. The vast array of data available in the platform creates the ability to see trends beyond just standard campaign metrics. Now with access to all data, Marketers can improve customer experiences and create innovative campaigns.

From the first touch point with a prospect to a perfectly timed and relevant offer to a customer, SmartBase’s newest offering will make using data easy and effective. One way SmartBase uses this connector is with nurture campaigns to convert prospects into customers as their demographic and behavioral data shift.

SmartBase believes the Hadoop-Silverpop API Connector will allow for the following:

  •     Create marketing efficiency
  •     Allow more 1-1 marketing
  •     Provide real-time access to internal and external data sources

“Your business grows best when starting with a SmartBase. We implement and maintain the Hadoop technology allowing you to explore opportunities that create growth.”

–Kris Lynch, CEO, SmartBase Solutions

For more information about the new offering and examples of applications, please visit the SmartBase Solutions website here:
http://www.smartbasesolutions.com/2016/01/hadoop-for-marketing-automation/

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Rebecca Ramsden
@SmartBaseMN
since: 08/2014
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