Encore Public Relations and Red Couch Stories Join Unified Strategies Public Relations Network

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International Network of Independent PR Firms Increases Reach & Strength

Encore Public Relations and Red Couch Stories of Rochester, Minnesota announced today it has accepted an invitation to join Unified Strategies Public Relations Network (USPR), an international network of independent Public Relations and Marketing Communication professionals.

“Collaboration, expertise and results are at the heart of USPR. When we were asked to join, we knew we had found likeminded professionals that were engaged in best practices and industry leading services that yield exceptional results for clients. We are proud to be new members and look forward to providing a broader reach for our clients and expanding the expertise for USPR,” said Laura Archbold, Principal Encore PR and Co-Founder of Red Couch Stories.

With more than 50 members representing every major market in North America, Susan Hamburg of Susan Hamburg Marketing and Public Relations in Orlando, FL and Bob Schiers founder of RAS Associates Public Relations in Philadelphia, PA. are the founders of the fast-growing network. Together, the visionaries have more than 50 years of PR and Marketing experience between them. USPR offers full-service marketing communication throughout North America and has reach in Canada and Mexico. USPR is still in its growth phase and has plans for expansion into Europe, Mexico, South America and Asia.

“USPR is honored to have Encore PR and Red Couch Stories as its newest member. Our network brings together some of the brightest, most talented PR and Marketing Communication professionals in the world,” said Susan Hamburg, CEO of Unified Strategies Public Relations. “Together we share expertise, develop new business and provide members with reach well-beyond their traditional markets and disciplines.”

Encore Public Relations will represent Minnesota and Red Couch Stories has been selected as one of USPR’s team of prominent experts and will spearhead the fast growing arenas of digital storytelling and brand journalism. “Encore PR and Red Couch Stories membership in USPR not only provides every other member of our network with the ability to tap into their market and expertise but also extends the reach for both of those organization.”

“The evolution of digital storytelling and brand journalism is the new marketing imperative,” said Shawn Fagan Co-Founder and Creative Director, Red Couch Stories. “We look forward to continued growth and helping to lead USPR’s efforts in this important service area.”

Collaboration and drawing upon experience and expertise, USPR is a formidable and cost-effective force for clients that need PR and Marketing Communications support in virtually every type of business or industry. The network includes a deep bench of specialists in social media, digital storytelling, analytics, diversity, brand journalism, millennial marketing, healthcare marketing, design, content development, crisis communications, B2B marketing, media buying, strategic marketing and Hispanic affairs. The network also provides translations services.


Since 2004 Encore Public Relations has provide seamless integration of public relations, marketing, and communication needs. Development and execution of organizational public relations and marketing strategies, communication plans, and campaigns of paid, earned and owned content across multiple platforms. Encore specializes in: Corporate Marketing & Communication Internal & Stakeholder Communication, Media Relations, Special Events, Corporate Social Responsibility, Crisis & Issue communication, and Litigation PR. To learn more about Encore Public Relations go to: http://www.encorepublicrelations.com


Red Couch Stories is a steward of stories through words, images, photographs, designs and cinematic film. Using time tested journalistic principles, Red Couch Stories crafts compelling and effective editorial content across paid, earned and owned media. More than 20 years of editorial perspective in television and newspaper environments, corporate, agency and nonprofit arenas sets Red Couch Stories apart as experts in telling client stories across the world. To learn more about Red Couch Stories go to: http://www.redcouchstories.com


USPR is an international network of independent Public Relations and Marketing Communications firms located throughout North America. Launched in June 2015, USPR has expanded rapidly and in less than one year has more than 50 members covering every major market in the United States and Canada, and plans to expand the network to Europe, Mexico, South America and Asia. Co-founded and owned and operated by Susan Hamburg of Orlando, FL and Bob Schiers of Philadelphia, PA, USPR is grounded in local market knowledge, well-earned expertise and an ongoing commitment to integrity – the very cornerstone of its existence. To learn more about USPR go to: usprnetwork.com


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Laura Archbold
since: 09/2008
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