“It’s about time companies stopped focusing just on the software and started designing customer-oriented experiences," said Robi Ganguly, CEO and Co-Founder of Apptentive.
Seattle, WA (PRWEB) February 03, 2016
Apptentive, the leading mobile customer engagement platform, today announced its customers have surpassed 120 million conversations with their mobile consumers on over 550 million devices around the world. While brands traditionally reach only 1% of their customer base, Apptentive has helped its customers boost engagement to 23%; reaching 20 times more customers than the conventional rate. These milestones come as the consumer attention shift to mobile drives corporate priorities. To support this record growth in audience and consumer responsiveness, Apptentive has tripled the size of their team.
“It’s about time companies stopped focusing just on the software and started designing customer-oriented experiences. The most successful companies in the world put the customer first, and with Apptentive they can finally do so on mobile too—by reaching out and showing that they care,” said Robi Ganguly, CEO and Co-Founder of Apptentive. “When companies invest in having real conversations with their customers and design experiences with people in mind, everyone wins.”
Apptentive capitalizes on mobile’s ability to be the dominant communication channel, achieved through personalized engagement at the right times. As mobile replaces desktop as the most used digital platform, the customer experience has become crucial to successful mobile strategies. To improve the mobile experience, companies rely on customer feedback, engagement, and research, making customer conversations a powerful tool in gaining a competitive advantage.
“SurveyMonkey and Apptentive share a vision of helping companies find their customers’ voices in big data,” said Damon Cronkey, Senior Vice President of Business and Corporate Development at SurveyMonkey, and Apptentive Board Member. “Businesses are looking for a way to have meaningful conversations with their increasing number of mobile customers, and Apptentive’s record growth is a direct reflection of how they’re doing just that."
Data shared by Apptentive about its recent milestones:
<> Apptentive has powered over 120 million customer conversations
<> Customer conversations increased by 136% in 2015
<> Apptentive’s emphasis on customer receptiveness has led to a 90% response rate to mobile interactions
<> Apptentive is on over 550 million mobile devices
<> Apptentive’s team tripled in size in 2015
<> Apptentive works with over 6,000 organizations, including dozens of Fortune 500 companies
Listening to customers in-app is a largely untapped opportunity for companies to gather feedback and build relationships with their consumers in order to create exceptional mobile experiences. Partnering with the leading brands in customer experience, Apptentive provides tools to proactively delight and surprise mobile consumers around the world.
Apptentive’s mobile customer engagement software helps companies listen to, engage with, and retain their customers. The product gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts. Integrated into thousands of mobile apps, Apptentive helps companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty. The company powers millions of customer conversations every month for companies including AllRecipes, Concur, DraftKings, Evernote, Intercontinental Hotels Group, Nordstrom, and Overstock.com. Investors include SurveyMonkey, Origin Ventures, and GV (formerly Google Ventures). The company is based in Seattle, Washington.