Conover + Gould Strategy Group Expands Practice Areas

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Expansion will accelerate C+G’s growth into areas its clients need such as business strategy, international market development, analyst and investor relations, knowledge management and digital marketing

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As we’ve grown and diversified our U.S. and international client roster, we’ve been increasingly asked by our clients to provide services that go beyond strategic communications and public relations.

Conover + Gould Strategy Group –a consulting firm serving business, nonprofit, and government clients –announced today that it has expanded its practice areas to meet the growing demand for more holistic, purpose-driven consulting services to help organizations fulfill mission and achieve business goals in the global economy.

This expansion will accelerate C+G’s growth into areas its clients need such as business strategy, international market development, analyst and investor relations, knowledge management and digital marketing.

“As we’ve grown and diversified our U.S. and international client roster, we’ve been increasingly asked by our clients to provide services that go beyond strategic communications and public relations,” said Heather Conover, CEO and founder. “We’ve added new talent to enhance our expertise and decided it was time to formalize practice areas around these expanded capabilities.”

International business expert, Dr. Doug Barry, recently joined the firm and is leading expansion into new foreign markets. Barry was named by the National Association of Small Business International Trade Educators (NASBITE) as International Trade Educator of the Year for 2015.

The new practice areas will integrate with C+G’s core areas of expertise which include strategic communications, stakeholder engagement, issues management, media and community relations, social media, brand awareness, cross-functional reputation management, corporate social responsibility, and integrated marketing services.

“C+G helps clients achieve a competitive advantage, working closely with them to align strategy and tactical execution, better manage and integrate their knowledge assets, and leverage cultivated relationships,” said Kevin Gould, executive vice president. “All of this is designed to fulfill mission, achieve organizational goals and produce bottom line results.”

For companies that want to go global, C+G helps prepare business plans, conduct market research, prepare marketing strategies and helps build relationships with investors, customers and buyers. The firm works with small and midsize enterprises to develop and implement cross-border e-commerce strategies and provides assistance to foreign investors entering the U.S. market.

The company has also enhanced its digital and video content creation capabilities to include award-winning message design, formative evaluation, scripting and production services.

“Ninety-five percent of the world’s consumers live outside the U.S.,” said Conover. “The opportunity for companies to expand their reach is huge, but it needs to be done the right way. That’s where we come in.”

About Conover + Gould Strategy Group

Founded in 1984, Conover + Gould Strategy Group is an award-winning, independent firm that enables businesses and organizations to communicate and execute with purpose, focus, and game-changing results. With primary offices in Washington, DC and the Boston area, C+G works closely with clients to help them grow and thrive whether their focus is local, national, or global, or all three. Core services include business strategy, strategic communications, stakeholder engagement, issues management, media and community relations, social media, brand awareness and integrated marketing services. Through exemplary planning and execution, we help clients evolve, adapt and innovate in a constantly changing, highly competitive environment.

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