Chicago (PRWEB) February 03, 2016
CloudCraze, the enterprise eCommerce platform built natively on the Salesforce Platform, has hired Ian Pollard as general manager of Europe, Middle East and Africa (EMEA) to lead the company’s international expansion. Previously at Veeva Systems and Box, Pollard will be responsible for building CloudCraze’s team in Western Europe and executing EMEA growth plans to support current and future global clients.
Pollard comes to CloudCraze after 15 years helping U.S.- based enterprise software companies expand in the EMEA market. Most recently, Pollard served as vice president at Box. Prior to that, Pollard built Veeva Systems’ team and client base in EMEA—the company, part of the Salesforce ecosystem, now has a market cap of $3.17 billion. He also supported several companies through IPO, including Unica, which was acquired by IBM in 2009 for approximately $500 million.
“Ian has an outstanding track record of leading EMEA expansion efforts for enterprise software companies, especially in the Salesforce ecosystem, and we are thrilled to have him open our EMEA headquarters in London,” said Ray Grady, executive vice president of CloudCraze. “EMEA demand for CloudCraze is higher than ever, and Ian is the perfect person to help us deliver SaaS eCommerce solutions to global enterprises.”
As general manager of EMEA, Pollard will be based in CloudCraze’s London office, leading international development and support for rapidly growing client demand for CloudCraze’s B2B eCommerce system offerings. He will lead services, customer success, marketing, sales and other local resources, while serving as the liaison with CloudCraze’s U.S. headquarters to ensure a common experience across all functions for global customers.
CloudCraze’s international expansion will ensure that the demand from existing and prospective EMEA customers is served locally. With a tremendous growth rate expectation in 2016, now is a critical time for CloudCraze to expand its footprint into EMEA. Better serving existing customers and acquiring a wider international customer base will be key drivers to achieving this goal.
“With the growth of disruptive and agile solutions in the traditional eCommerce industry,” furthered Grady, “CloudCraze will be a key enabler for international organizations aiming to grow revenue streams through their B2B and B2C commerce channels.”
CloudCraze delivers robust B2B and B2C eCommerce native on the Salesforce Platform. CloudCraze enables clients to deploy mobile storefronts quickly, generate online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes with existing Salesforce Sales, Service, Marketing, and Community Cloud deployments and it’s all easily managed through the point-and-click Salesforce interface. CloudCraze powers eCommerce for Coca-Cola, Avid, Barry-Callebaut, Ecolab, GE, L’Oreal, Zimmer Dental and more.