FIT36 Big Game Fitness Challenge

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This Sunday is the second biggest day for U.S. food consumption, behind Thanksgiving. FIT36 trainers, who manage high intensity interval training (HIIT) workouts in just 36 minutes, have put together a HIIT-worthy fitness challenge to get viewers moving during the big day.

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The challenge is simple. Every time there’s a major play that results in a score, turnover or Q-B sack, there is a corresponding exercise to help fans work off calories and maybe a little steam.

America’s most frequently watched television broadcast airs this Sunday, bringing together friends and families to not only view the big game, but also some of the most entertaining commercials of the year. With millions of Americans transfixed to their TVs, mindlessly eating and drinking, while barely moving for anything other than to visit the bathroom, the new high intensity interval training (HIIT) brand, FIT36®, is instituting a Big Game Fitness Challenge.

The challenge is simple. Every time there’s a major play that results in a score, turnover or Q-B sack, there is a corresponding exercise to help fans work off calories and maybe a little steam. There are eight different events that FIT36® has labeled as HIIT-worthy moments within the game. For every other moment in the game, sit back, relax, and get ready for the next big play.

“It’s a fun, easy way to get you off the couch and incorporate some fitness,” says Jen Holdren, general manager and trainer at the FIT36® studio in the Denver Tech Center. “If you’re with a large group, you can even turn it into a competition between your friends and family, all while still being engaged in the game.”

Depending on a person’s level of fitness, viewers can choose to do the recommended number of reps on the attached chart, or challenge themselves by increasing the number of reps to correspond with the number of points scored, or total sacks and turnovers made during the game.

Here is the FIT36® Big Game Fitness Challenge:

  •     1st Down: 3 Jumping Jacks
  •     Touchdown: 6 pushups
  •     Field Goal: 3 Burpees
  •     Sack: 6 Sofa Dips
  •     Punt: 6 Crunches
  •     Kickoff: 3 Squat Jumps
  •     Turnover: 6 Lunges
  •     Safety: 6 OF EVERYTHING!

“Historically, this Sunday has always been the ultimate time to bring your friends and family together to enjoy the festivities,” said JR Lofton, manager and trainer of soon-to-open FIT36® in the Highlands neighborhood in Denver. “FIT36® is all about using fitness to bring people together and create a fun community as well. This challenge matches fitness with one of the world’s biggest events, while adding to the fun of the game.”

FIT36® reminds viewers to exercise responsibly and to remember that this is just a game.

FIT36® is a 36-minute, high intensity interval training workout incorporating everything from kettle bells, bands and monkey bars to TRX straps, free weights and rowers. Clients progress through 12 different stations, twice, with brief periods of rest in between circuits. Each circuit involves 60 seconds of work and 30 seconds of rest. The workout can burn 500-plus calories in 36 minutes while also building strength.

About FIT36® and WellBiz Brands, Inc.
WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colo. and is one of the largest health and wellness companies in the United States. The company manages three separate franchise entities: FIT36, LLC, which franchises high intensity interval training studios, with workouts done as a group, Elements Therapeutic Massage, LLC, which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs, and Fitness Together Franchise, LLC, which franchises one-on-one and semi-private group personal training studios.

Fit 36, LLC began franchising in 2014 and has five FIT36® locations in three states (Colo, N.J., Va.), including three in the Denver Metro Area, with a new studio set to open in the next several weeks in the Highlands. Fitness Together Franchise, LLC began franchising in 1996 and has approximately 165 Fitness Together® locations across the United States. Elements Therapeutic Massage, LLC began franchising in 2006 and has over 215 Elements Massage™ locations in 36 states.

For more information about FIT36® visit For more information about Elements Massage™, visit For more information about Fitness Together®, visit

Each FIT36® location is independently owned and operated by an individual franchise owner.

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Nick Piburn
WellBiz Brands
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