sweetFrog Announces February Promotions

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Celebrations Set for National Frozen Yogurt Day and Valentine's Weekend

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As the official treat of sweethearts, sweetFrog is always a great place to celebrate Valentine’s Day with your special someone.

In celebration of National Frozen Yogurt Day, February 6, sweetFrog Enterprises is inviting customers to bring a friend for free, all day, at participating shops nationwide. In addition, the chain will be celebrating Valentine’s weekend, February 12-14, with their very own super bowl of frozen yogurt party. Customers nationwide will be able to fill a shareable 24-ounce, “super” bowl of froyo for just $8.

“National Frozen Yogurt Day gives us an opportunity to let our customers know how much they mean to us,” said Matt Smith, chief marketing officer of sweetFrog. “And, as the official treat of sweethearts, sweetFrog is always a great place to celebrate Valentine’s Day with your special someone.”

The first National Frozen Yogurt Day was celebrated in the early 1990s and focuses on fun ways to emphasize the healthier and leaner aspects of yogurt over other frozen treats. Named for a Christian martyr, Valentine’s Day has origins in the Roman holiday Lupercalia and dates back to the 5th century.

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 344 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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Contact:
Matt Smith, Chief Marketing Officer
matt.smith(at)sweetfrog.net
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235

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Pat Galleher

Matt Smith
@sweetFrog
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