Keypath Education Releases Second Annual Higher Education Industry Benchmarks

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Keypath Education has released its second annual higher education benchmarks to provide institutions with current trends and industry metrics.

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This is a reference that can help guide strategic decisions for the year to come. - Keypath Education CEO Steve Fireng

Keypath Education has released its second annual higher education benchmarks to provide institutions with current trends and industry metrics.

The macro picture for postsecondary education reveals continued challenges in student enrollment. Most segments of the market remain flat or down year over year; however, there are pockets of growth and opportunity. Institutions can use the 2016 Higher Education Benchmarks to measure performance, understand marketing trends, gauge the competitive landscape and set goals for the coming year.

“Packed with market data, prospective student behavior, competitive spending and performance metrics, the 2015 benchmarks proved to be a valuable resource,” said Mike McHugh, Keypath Education group president. “This year, we expanded the report to not only cover enrollment, marketing and conversion trends, but also delve into the top academic programs, social media usage and more specifics for schools to apply to their unique challenges and goals.”

Combining Keypath’s exclusive data set of university partners with the most relevant industry trends, this white paper reveals in-depth research and takeaways from U.S. higher education institutions of all types, including the following:

  •     Percent change in enrollment by sector
  •     Advertising expense as a percentage of revenue
  •     Detailed cost-per-click and click-through-rate data
  •     A list of the top 10 academic programs
  •     Master’s degrees in highest demand
  •     How institutions are using social media
  •     And much more

“This is a reference that can help guide strategic decisions for the year to come,” said Keypath CEO Steve Fireng. “Opportunities are there for those who put the research into practice. For example, online programs will likely continue to grow, but in what areas, and how can you reach the right students? This annual report can help you navigate industry nuances and decide where to allocate resources.”

For more than 26 years, Keypath has partnered with higher education institutions of all types and sizes to launch programs, grow enrollment, improve learning and enhance outcomes. The 2016 Higher Education Benchmarks white paper is a free resource available on keypathedu.com.

For more information, please contact Hannah Lemon, senior content marketing specialist, at hannah.lemon(at)keypathedu.com or 913.254.6225.

About Keypath Education
Keypath Education, formerly known as PlattForm, partners with higher education institutions worldwide to launch programs, grow enrollment, improve learning and connect education to careers, using a proprietary technology suite. The company has helped more than 4,000 higher education institutions better serve students and graduates, resulting in a strong reputation for its education mission and quality in the United States, Canada, the U.K. and Australia. Since its beginning more than 26 years ago, Keypath Education has been dedicated to changing lives through education. Visit keypathedu.com to learn more.

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