Leading Mobile App Expands Its Presence In Japan Through Programmatic Campaign With Aarki

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Aarki uses multivariate testing to identify the creative that best fits a campaign’s objective and then uses machine learning technology to develop a target user profile for bidding.

Using advanced machine learning, Aarki has been able to deliver strong CPI and user retention rates on a sustained basis. The results far exceed our goals, and demonstrate the power and scalability of the Aarki Encore platform.

Aarki is using its machine learning technology to help Digital Sky Entertainment Limited significantly expand the presence of its app, Mikuni Bonds of Cross Saga, in the Japanese market. The app is a strategy simulation game that allows users to role-play as warlords. Users can recruit famous warriors across different kingdoms to fight in their troops. Through a robust programmatic campaign, Aarki has been able to help Digital Sky Entertainment obtain a high volume of quality app users in Japan.

Variety of static and video creative variants was developed for Mikuni Bonds of Cross Saga and tested using Aarki’s proprietary multivariate creative optimization technology. Machine learning algorithms then used user profiles to run highly targeted campaigns. Aarki implemented weekly optimization plans that included iterating on the creative and whitelisting publishers that delivered the highest user retention. As a result, Aarki was able to deliver quality users at low cost.

“Aarki is a valuable partner in our programmatic campaign for Mikuni Bonds of Cross Saga,” said Neal Wang, Japanese marketing manager at Digital Sky Entertainment. “Using advanced machine learning, they have been able to deliver strong CPI and user retention rates on a sustained basis. The results far exceed our goals, and demonstrate the power and scalability of the Aarki Encore platform.”

Aarki Encore is an end-to-end programmatic mobile advertising platform that unifies creative and media optimization. The platform uses multivariate testing to identify the creative that best fit a campaign’s objective. It then uses machine learning technology to develop a target user profile for bidding and to calculate the propensity of a user installing an app. The proprietary algorithm in Aarki Encore learns over time and adjusts media allocation for each campaign accordingly. By continually optimizing creative and media for the campaign’s objective, Aarki is able to help clients achieve more robust results in a sustained way.

“Through the use of our machine learning technology, Aarki was able to far exceed Digital Sky Entertainment’s campaign objectives,” said Sid Bhatt, CEO of Aarki. “This demonstrates our ability to work with leading mobile app developers to help them expand their global footprint in Japan and other markets.”

For more information on Aarki, please contact Raj Misra at media(at)aarki(dot)com.

About Aarki
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.

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Raj Misra
AARKI
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