Women’s Dermatologic Society to Offer Complimentary Skin Cancer Screenings

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Play Safe in the Sun Program at Coconut Grove Arts Festival

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"In the first and one of the largest outdoor events in Miami this year, it is our goal to spot as many skin cancers as possible."

According to the American Cancer Society, exposure to natural and artificial ultraviolet light is a risk factor for all types of skin cancer. Successfully managing the risk factor alone could prevent more than three million cases of skin cancer each year.

The Women’s Dermatologic Society (WDS) Play Safe in the Sun Program is set to participate in the first outreach event of 2016 at the 52nd Annual Coconut Grove Arts Festival. Event co-chairs, Dr. Flor Mayoral & Dr. Alysa Herman will join dozens of local volunteers to provide free skin cancer screenings, sun damage assessments, sun safety education & materials, and complimentary sunscreen samples to festival attendees.

This two-day event will be held from 10 a.m. - 4 p.m., February 13-14, 2016, and is a great opportunity for local art, food, and music lovers at the festival to learn the importance of sun safety, as well as ask questions of board certified dermatologists.

"In the first and one of the largest outdoor events in Miami this year, it is our goal to spot as many skin cancers as possible and inform people how to proactively ‘Play Safe in The Sun’ with simple techniques, like the proper use of sunscreen and self-examinations." – Dr. Flor Mayoral, Event Co-Chair

Event Details
Location: Coconut Grove Arts Festival, Miami, FL
Address: Along McFarlane Road and South Bayshore Drive | Suite 128 | Miami, FL 33133
Date(s): February 13-14, 2016
Time: 10 a.m. - 4 p.m.

About the Women’s Dermatologic Society (WDS)
The Women's Dermatologic Society, founded in 1973, is dedicated to helping dermatologists fulfill their greatest potential and assisting them in making a contribution to our specialty and society. To achieve this goal, the Society relies on the active participation of its members, who represent a diverse cross-section of professional sub-specialties.

We have created three distinct Service Programs, which began in 2004, that offer skin cancer prevention outreach and sun safety education to communities and schools around the entire United States. The WDS Service Program includes the following: Play Safe in the Sun Program, sponsored by La Roche-Posay, Coast-2-Coast Outreach Activities, and TOPS (Time Out, Protect your Skin), sponsored by Colorescience. For more information, visit http://www.womensderm.org/events/community-outreach/wds-service-program

About La Roche-Posay
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, every La Roche-Posay product undergoes stringent clinical testing to guarantee efficacy and safety, even on the most sensitive skin. As a leader in high UVA protection, La Roche-Posay Anthelios sunscreens provide advanced patented sunscreen technologies, including Mexoryl SX and CELL-OX ShieldTM, with broad-spectrum protection and high photostability in revolutionary textures. La Roche-Posay products can be purchased at select physicians' offices, CVS/pharmacy, Walgreens and Duane Reade locations, and online at http://www.laroche-posay.us. To learn more about La Roche-Posay products, please contact Julie Kofman, Creative Media Marketing at 212.979.8884 or Julie(at)cmmpr(dot)com.

Erin Lackovic
Communications Manager
Women's Dermatologic Society
(414) 918-9887 | elackovic(at)womensderm(dot)org

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