New York City, New York (PRWEB) February 06, 2016
For months, big brands have been setting up what they hope to be wildly successful ad campaigns to run during this year’s Super Bowl. In today’s new world of entertainment, brands are not just picking celebrities to star in the commercials any more, they’re checking to see if said celebrities are also social media influencers that can boost visibility for the campaign beyond the 30 seconds on screen. The question for advertisers will be how well did they choose their influencers and will they be able to amplify their campaigns beyond the big game. HYPR is revolutionizing influencer marketing by providing clients with in depth audience demographics of social influencers. The HYPR team will be answering that question for everyone using their influencer analytics platform.
With HYPR, companies can track and analyze any influencer in the world. The platform helps guide marketers to the right influencer to speak to their specific audience targeting age, gender, ethnicity, and location among other data points.
The HYPR team took a look into the brands that have already come out with their Super Bowl campaigns. The team did a quick analysis of how well three brands choose their influencers this year. Apartments.com was one of the first brands to launch their campaign, followed shortly after by Digiornio.
Apartments.com is featuring Lil Wayne, Jeff Goldblum and YouTube sensation Kurt Schneider. Their main target audience naturally is anyone looking to rent an apartment. According to the NMHC, most people under the age of 30 are currently renting. Let’s see how Apartments.com did with picking their stars. Lil Wayne’s audience is predominantly between the age of 26-32 with age groups 19-25 and 33-39 coming in close. With all those under 30 followers, Lil Wayne definitely seems like a great choice for Apartments.com.
Digiorno Pizza also has an influencer packed campaign planned for the Super Bowl. Their main star is Clay Matthews III, linebacker for the Green Bay Packers. Other influencers include DeStorm Power, Ray William Johnson and Colleen Evans, all of whom are big YouTube stars.
From glancing at the audience data for each of these influencers below, you can see that men heavily dominate. This is the exact audience any pizza company is going to want to hit. DiGiorno just like Apartments.com appear to have made excellent choices in who to align with in their big Super Bowl Campaigns.
The HYPR team will be watching closely how brands will be using Influencers in their Superbowl campaigns. It is off to a great start for the few companies that have already launched their campaigns, but that might not be the case for other brands. Choosing influencers can be a hit or a miss, if you don’t have proper data backing up your choice. Stay tuned as the HYPR team will be following along throughout the big game, analyzing how well brands picked their influencers.
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