Livefyre Introduces Content Hubs

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Fully customizable and mobile optimized templates allow brands and agencies to quickly create and launch highly relevant, content-driven digital experiences

Livefyre, the market leader in content curation and digital engagement, today announced the release of Content Hubs, a set of pre-built templates for brands and agencies to create entire websites for both desktop and mobile interfaces in a matter of minutes. Livefyre’s dynamic solution empowers global organizations to design strategic, engaging social experiences for their audiences with minimal effort while collecting maximum return.

In the digital age of the consumer, it is imperative for brands to consistently provide their audiences with fresh, interactive content in the form of rich, connected experiences. According to Forrester Research, “73 percent of marketers say creating more engaging content is their top priority for 2016.” While creating content is an immediate need, marketers are strapped for time and resources, making it near impossible to effectively keep up with the growing demand.

“The top three challenges marketers face with their digital marketing efforts in 2016 revolve around content: quality of content, having enough content and the cost of creating content. Livefyre’s Content Hubs solve all three challenges by making it painless to create engaging experiences for their audience,” said Jordan Kretchmer, Founder and CEO of Livefyre. “With Livefyre, global brands and agencies now have the leading solution allowing them to design and deploy targeted, relevant and on-brand content that produces higher quality customer experiences and drives real engagement.”

Following the recent launch of the Livefyre Engagement Cloud, the introduction of Content Hubs adds to Livefyre’s powerful product offering that is already recognized as one of the leading social depth platforms, excelling in real-time content publishing and moderation capabilities by Forrester Research.

With Livefyre Content Hubs, global organizations can quickly launch social experiences, activating audiences for dozens of use cases. The flexible and fully customizable Content Hubs increase brand loyalty, drive brand exploration and create passionate, vocal online communities.

Live Event: ideal for conferences and events, concerts, sporting events or internal product launches, the Live Event template engages audiences at offline events, increases reach by promoting social sharing and visualizes the best content for consumer consumption.

Live Coverage: useful for any live event, breaking news coverage or continual coverage of an ongoing topic, the Live Coverage template is the go-to destination for topic specific updates by streaming live video, featuring branded content, social maps, trending topics and curated user-generated content.

Campaign: optimal for social initiatives, hashtag, competition, public relations or voting campaigns, as well as a way to create excitement leading up to an event, premiere, game or product launch. The Campaign template increases brand awareness, promotes engagement, boosts content creation for immediate and future use and extends the life of typically short-lived campaigns with quick content updates.

Evergreen: fitting for interactive hubs on any educational, lifestyle, product, team, artist, celebrity or branded topic. The Evergreen template produces constantly fresh and dynamic content, establishing brands as trusted sources — inspiring audiences, promoting ongoing engagement and driving traffic to brand-created content.

According to Re/Code, a Livefyre customer, “The Livefyre Content Hub is easy to use and customize to our brand and it adapted seamlessly to fit our unique display size. It made for an aesthetically stunning live experience on the large screen and kept attendees engaged throughout the conference.”

About Livefyre

Voted the leading social depth platform by top industry analysts, Livefyre gives marketers the tools they need to weave user-generated content into their own websites and marketing experiences. Livefyre makes it easy for brands and publishers to utilize the on-brand social content that drives traffic, conversations and revenue.

Livefyre powers real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, Fedex, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce and Twitter. Livefyre was founded in 2009 and is backed by Adobe, Salesforce, Greycroft, and U.S. Venture Partners. For more information visit Livefyre.com or follow us on Twitter and Instagram at @livefyre.

© 2015 Livefyre, Inc. All rights reserved. Livefyre, the Livefyre logo, and Storify are either registered trademarks or trademarks of Livefyre incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Lexi Monaghan
Livefyre
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