MLA Golf Introduces New Line of Innovative Putters to the US Market

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The response on MLA Golf’s new line of putters introduced at the 2016 PGA Exhibitors Show reveals that the search for the perfect putter could be over.

An alignment system that acts upon multiple line detectors is the key to obtain veridical motion perception and a perfect in-line stroke surface,

MLA putters introduced their new line of putters to the US market at the 2016 PGA Merchandisers Show on January 26th to 29th, resulting in tremendous consumer interest in the company’s use of groundbreaking technology. MLA is a name that is gaining traction in both amateur and professional circles, not just because of their use of innovative design, but also because of their proven and effective results.

The search for a great and reliable putter has been equated to the golfer’s search of the Holy Grail. Golfers have witnessed the birth (and death) of a remarkable number of revolutionary putters, from Willie Wilson’s hickory shafted putter, with a simple thin single blade, to John Letters’ ‘Golden Goose,’ which took the world by storm. From then on the doors were opened to a dazzling array of putters that seemed to have been designed more for their aesthetic and marketing appeal than practicality and accuracy.

This January sounded the death knell for ‘belly’, or long-handled putters, and all eyes were once again focused on the short-handled putter. Many professional golfers, who had extolled the virtues of the belly putter, including USPGA winner Keegan Bradley, are now searching for an alternative they can use in confidence.

While so many manufacturers of putters have been trying to optimize a combination of weight, balance and style, one scientist has been working on something far more effective: alignment technology.

Alignment technology is based on what is seen, or rather, what is thought to be seen. Dr. Lennart Högman developed MLA (Multiple Line-detector Activation) technology after 20 years of researching and analyzing the connection between motor skills and perception, and applying it to putting.

His research revealed humans have over 100,000 grouped receptors, which allow them to accurately determine straight lines. Accuracy improves as more grouped receptors are used. However, if too many receptors are used, the brain gets overloaded with information, causing confusion and uncertainty. Dr. Högman discovered the optimum number of sensor groups required to perfectly see lines and contours, resulting in the development and successful patent of MLA putters.

“An alignment system that acts upon multiple line detectors is the key to obtain veridical motion perception and a perfect in-line stroke surface,” said Dr. Högman. Simply put, golfers using an MLA putter can put greater trust in what their eyes see, improving the accuracy of their putting stroke. This research resulted in a range of MLA precise putters engineered in Sweden, the home of golfing greats such as Jesper Parnevik, Niclas Fasth, Annika Sörenstam and Robert Karlsson.

However, MLA also recognized, while the technology was good, the look and feel of a putter is still critical to each individual. They designed eight putters, each of a unique but recognizable style, ensuring that virtually every taste and preference is catered to.

Both amateurs and pros confirmed they quickly achieved noticeable results when using the putters, reinforcing Dr. Högman’s research. Last year, MyGolfSpy tested 28 putters (http://www.mygolfspy.com/2015s-most-wanted-mallet-putter/), used by pros and amateur golfers alike. MLA’s mallet putter came in at a laudable #2 on MyGolfSpy’s list of 2015’s best mallet putters, beaten only by the Ping Cadence TR Ketsch Heavy.

MLA putters are now available in the US at the MLA’s international online store (http://www.mla.golf/collections/all-putters). All putters are offered with free shipping throughout the USA and MLA will fully refund the putter, no questions asked. MLA is not scared to make this offer, stating that: “We firmly believe in this revolutionary concept applied to our putters. We also know that with amateur and professional golfers alike, if anyone finds a putter that gets them great results, they are never going to part with it!”

More details on the revolutionary MLA putters and all MLA clubs are available on their website, http://www.mla.golf

Press contact
Valery Turco
Manager
press(at)mla(dot)golf
+41 800 652 465

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Valery Turco
MLA Golf
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since: 08/2015
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