Our team has spent hundreds of millions of dollars in advertising on social; we know how improve social ad programs that are doing ‘well enough’ and turn them into direct response machines that scale.
Boston, MA (PRWEB) February 09, 2016
OrionCKB, the leading performance marketing partner, today announces the launch of its new Advertising Assurance™ practice, a consulting service that provides brands and businesses with the confidence that they are executing the best possible direct response campaigns on social advertising and have a backup acquisition team at the ready should it be needed.
OrionCKB’s Advertising Assurance group reviews current efforts on Facebook, Instagram, and Twitter, provides deep cross-industry knowledge on what works and what doesn’t, and serves as a continual source of expertise to internal teams, confirming whether or not they have the right tools and techniques in place to deliver maximum results. To round out the offering, Advertising Assurance ensures clients are fully covered if their resources in-house can’t execute and they need experienced practitioners to manage their campaigns at any point.
The initiative comes at a time when more and more marketers are simply maxed out when it comes to optimizing multiple campaigns across several channels, while keeping up with and successfully reacting to the constant changes being made to the platforms themselves. The challenge is perpetuated by fluctuating market conditions, software considerations, the pressure to see positive ROAS quickly, and the need to scale their efforts while maintaining their acquisition costs.
OrionCKB offers unmatched expertise that closes the skills gap and develops the most profitable social advertising strategy while serving as on-demand experts as needed for the life of your efforts.
Our consulting services include:
--Regular audits of existing paid social strategies, resulting in an execution plan, where we understand your core KPIs relative to your business metrics and performance and recommend improved optimization strategies for blending channels to hit your goals;
--Short-term staff extension in the event of employee turnover, vacation, illness, etc.;
--Augmented recruitment to identify, develop and retain performance marketing talent and provide on-going training specific to channels, ad automation platforms, and optimization techniques;
--Assistance in evaluating and selecting ad automation software;
--High-level management services, which layers on an expert level of monitoring, reporting, auditing, and strategic review of everything your in-house team is executing on.
Social network ad spending will reach almost $36 billion and will make up 16% of all global digital ad spend in the next year, but a whopping 60% of marketers still struggle to demonstrate ROI from these channels.
“The companies that need this service are the ones that are writing Facebook a pretty nice check every month but don’t have the bandwidth to step back regularly and evaluate their efforts to make sure they’re not leaving revenue on the table,” said Carlos Cashman, CEO of OrionCKB. “Our team has spent hundreds of millions of dollars in advertising on social; we know how improve social ad programs that are doing ‘well enough’ and turn them into direct response machines that scale.”