MetLoop to Unveil V2 of Its Revolutionary Weather-Forecasting Technology Platform at International Roofing Expo in Orlando, Florida on February 17-19

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Powerful new tool provides contractors with a unique weather-forecasting platform that creates a new revenue stream.

MetLoop CEO Jay Southerland

"We have put the power of the world's most advanced weather technology in the hands of consumers, roofing contractors, manufacturers and distributors. Our platform provides the highest level of accuracy available today.” -- Jay Southerland, CEO

MetLoop CEO Jay Southerland announced today that the innovative weather-forecasting company is unveiling its revolutionary new 2.0 version at the International Roofing Expo in Orlando, Florida on February 17-19.

With the new platform, MetLoop has “put the power of the world's most advanced weather technology in the hands of consumers, roofing contractors, manufacturers and distributors,” Southerland says. “We let them know exactly which homes and businesses are damaged in a storm and then we put contractors on the scene before anyone else can. Our platform provides the highest level of accuracy available today.”

MetLoop was created by a team of meteorologists, technology developers, building contractors and seasoned executives who detected a huge flaw in current weather-forecasting companies … and decided to fix it. MetLoop’s unique technology enables consumers and contractors to know if a hurricane, tornado or any other weather disaster is going to directly hit a particular home or building -- and when.

“We’ve taken a unique approach to weather forecasting and analysis,” Southerland says. “We have re-purposed military-grade technology for the civilian market, bringing a new level of accuracy and specificity that does not currently exist with other weather-technology providers.”

The new technology is a huge boon for contractors, who can now create a new revenue stream through MetLoop.

"Contractors can monitor existing and previous customers for severe weather and contact them immediately if they are impacted by any kind of severe weather. This is something they have never been able to do before," says Trevor Leeds, MetLoop's Co-Founder and Chief Global Strategist.

What further differentiates MetLoop and its technology from other weather-forecasting companies is this:

Severe weather forecasts and alerts are typically broad-based, covering large geographical areas that include many people and buildings that are not directly impacted despite receiving weather alerts. This is because the alerts are based on algorithms that are not designed to be highly specific and often miss smaller weather events altogether.

MetLoop receives real time, raw data from every NEXRAD [Next-Generation Radar] station across the country, as well as thousands of smaller weather-monitoring devices. It also utilizes military-trained, operational forecasters to interpret this data and produce highly-granular alerts and forecasts down to the individual building level, 24/7.

MetLoop is the only company that only uses meteorologists who are both military-trained and NEXRAD certified. The combination of this uniquely-trained team with a proprietary system “changes the landscape,” Leeds says. “We created address-specific alerts, not broad area forecasts, but alerts based on precise locations.”

MetLoop alerts are 95% accurate while other weather-forecasting companies are often closer to 70%, according to Southerland and his team.

“In the military, with lives and equipment at stake on the move or in battle, military forecasters have to be accurate,” says Rocco Calaci, MetLoop’s Chief Meteorologist who has 40 years of experience, including 20 years as a Senior Meteorologist for the U.S. Air Force. “Our operational experience provides the highest degrees of accuracy from the first alert to the time of impact.”

MetLoop’s ability to deliver the most accurate weather support possible is a combination of superior technology and weather-forecasting experts.

“Our technology component begins with our NOAAPORT satellite receiver,” Dave Carlson, MetLoop’s Co-Founder, says. “This state-of-the-art receiver gives us full and immediate access via direct satellite download to the latest environmental data available from NOAA [National Oceanic and Atmospheric Administration]. This is the same radar and satellite imagery, raw atmospheric model data, and other alpha-numeric products used by the National Weather Service to create its forecasts.”

MetLoop processes this data through highly-sophisticated software initially developed by the military to forecast and predict weather for top-secret missions, NASA operations, and worldwide use by U.S. Air Force meteorologists. This military-proven software enables MetLoop to develop products and combine them in new and unique ways to meet the unique forecast challenges.

For more info, go to MetLoop.com.

Media Contact: RichardEdward(at)MetLoop(dot)com, 949-648-3815

MetLoop is a revolutionary company created by meteorologists, building contractors, technology developers and seasoned executives. The Fort Walton Beach, Fla.-based company takes a unique approach to weather forecasting and analysis, having re-purposed military-grade technology for the civilian market, bringing a new level of accuracy. MetLoop is the only company that only uses meteorologists who are both military-trained and NEXRAD certified. MetLoop works in conjunction with a variety of industries and companies including insurance carriers, building contractors, utility and energy companies, manufacturers, suppliers, and home security and automation companies.

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Richard Edward
MetLoop
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