Baltimore, MD (PRWEB) February 10, 2016
Fastspot, an interactive design agency headquartered in Baltimore, partnered with Rosalind Franklin University to launch a redesign of its primary institutional website: https://www.rosalindfranklin.edu/. The redesigned site showcases the myriad success stories that result from a Rosalind Franklin education, while emphasizing ease of use through a focused and sustainable content strategy.
“Fastspot’s significant experience in the higher education sector brought immediate credibility to the strategic partnership and the process that would be undertaken. Our digital presence needed more than a facelift—the entire strategy needed to be rethought—and we leaned heavily on Fastspot to help us achieve that goal,” said Jeff Lange, director of digital marketing at Rosalind Franklin.
According to Roz Duffy, a senior strategist at Fastspot, our collaboration was well-balanced throughout the duration of the project. “Our process evolves ever so slightly with each new client and Rosalind Franklin was no exception. With the level of engagement they brought to the project, we were able to push the boundaries of our design process. We appreciated their openness to creativity and play in our design workshops and activities.”
Work on the redesigned site included needs assessment, information architecture, design, and development. After evaluating different content management systems, Rosalind Franklin and Fastspot decided to build the site on BigTreeCMS.
“Our website contributors have varying levels of skill and comfort with technology and one of our priorities was to identify a content management system that the average, non-tech user would find easy to work with. As we've starting to train our university community to use BigTree, the feedback has been positive and many have been impressed with its ease of use, flexibility and speed,” said Lange.
Fastspot has over 15 years of experience delivering award-winning interactive design to a varied client base including colleges, large universities, cultural institutions, and non-profits. Other recent launches have included websites for Lafayette College, the University of San Francisco, and Yale University.
Fastspot, a nationally recognized interactive design agency headquartered in Baltimore, Maryland, delivers strategic and sustainable online solutions. Combining technical innovation and forward-thinking methodologies, Fastspot’s collaborative approach and creative problem-solving have garnered many of the industry’s top awards. Fastspot’s past and current clients include Bucknell University, Chicago Architecture Foundation, Kenyon College, and George Washington’s Mount Vernon. For more information, visit http://www.fastspot.com or call 410.537.5007.