Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

When Enthrall Sports teams with Tampa Bay Lightning to provide compelling new technology to National Hockey League arena, it's Snapchat meets the Jumbotron!
  • USA - English


News provided by

Silver Strategic Communications

Feb 09, 2016, 10:00 ET

Share this article

Share toX

Share this article

Share toX


Seattle, Washington (PRWEB) February 09, 2016 -- Enthrall Sports, a Seattle-based software company focused on transforming the fan experience at live sporting events, has partnered with the Tampa Bay Lightning of the National Hockey League to enhance the gameday presentations at Amalie Arena in Tampa.

Think of this as crowd-sourcing content in a live, real-time setting.With our technology, the Tampa Bay Lightning can offer an innovative, cutting-edge gameday experience that truly engages and entertains its fans.

Post this

Working closely with the Lightning’s game operations, marketing and social media teams, Enthrall Sports has implemented a mobile app feature that enables fans to choose the night’s music, create videos to share throughout the venue, and become an active participant in gameday. Enthrall’s cutting-edge technology also includes facial recognition so the team can analyze and measure the engagement level and emotional response of the audience.

“Think of this as crowd-sourcing content in a live, real-time setting,” said Alan McGinnis, CEO of Enthrall Sports. “With our technology, the Lightning can offer an innovative, cutting-edge gameday experience that truly engages and entertains its fans. We are thrilled to be working with them.”

“We know we have one of the most passionate fan bases in the NHL,” said Lightning CEO Steve Griggs. “This technology enables us to tap into that passion and creativity on a nightly basis while enabling our fans to share their love for the team in a smart, fun and engaging way.”

In addition to launching its technology with the Lightning, Enthrall is exploring additional partnerships with other teams, leagues, venue management companies and app providers, McGinnis said.

How it works

Enthrall has created a mobile application called FanCap (short for Fan Capture) that lives inside the team’s mobile app. Using FanCap, fans create short, six-second videos and submit them directly to the Lightning’s game-ops control room.

The team can solicit specific FanCaps, such as “Show us your victory dance when the Bolts score.” The FanCaps are assembled by game-ops producer, then shown to the crowd over the in-venue displays.

Another feature is LiveCap, which enables fans to capture a live video feed during the game which is streamed in real time onto the in-arena displays. The Lightning also can use the technology to conduct live, real-time voting and polls with fans during a game.

“This content, generated by the fans, is current, fresh and always unique to that single game’s experience,” McGinnis said. “Fans are creating lots of video content already, we are providing a conduit between the Lightning and their fans to share that content beyond their own social media circles, and do it in an organized and fun way.”

The Lightning also can use Enthrall’s technology to measure fan reactions and emotional responses through facial recognition and in-arena video cameras. As a result, the Lightning will be able to obtain quick-time fan feedback and fan reaction, enabling the team to modify and experiment with what works and what doesn’t.

Why it matters

For any sports team, gameday operations are critically important in providing fans with a fun, entertaining and memorable game experience.

As teams across all leagues have improved gameday operations with larger screens, bigger speakers and enhanced production elements, Enthrall enriches those advancements by providing a heightened opportunity for fans to engage in a more personal way - driving a deeper loyalty and an intimate gameday experience.

“When content is pushed to the audience, it excludes fans from participating in the experience,” McGinnis said. “Gameday content is improving, but is behind the curve in this time of social media, user-generated content and audience engagement. Fans are eager to engage and participate, and they expect to be able to do so.”

“There is no better articulation of our brand than from our fans,” Griggs said. “The content that we are getting from them via Enthrall’s technology is genuine and authentic and honestly reflects our brand attributes. As a result, we are working together to create a gameday experience that truly is by, of and for the fans.”

About Enthrall Sports

Enthrall Sports is a software company that develops technology and tools that transforms the fan experience at live sports events.

Enthrall’s holistic approach to game day presentations creates a conduit between fans and teams and organizing the potential chaos of user-generated content, thereby enabling true fan engagement. By doing so, Enthrall adds tremendous value for sports teams and owners by creating authentic, live-game experiences that are by, of and for the people.

Enthrall launched its technology in 2015 with the Tampa Bay Lightning at Amalie Arena in Tampa. As the 2015-2016 season progresses, they continue to gather feedback, develop the product and strive to improve its features for the best possible enhancement of gameday for the teams and their fans. Enthrall also is exploring additional partnerships with all major sports leagues, venue management companies and app providers. FanCap is available now via the all-new Tampa Bay Lightning app for i0S. An Android version is coming soon.

Bob Silver, Silver Strategic Communications, http://www.bobsilverpr.com, +1 (206) 355-2993, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.