Superfly Appoints Roc Nation Veteran, Jennifer Justice, As President of Corporate Development

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New executive leadership position marks expansive company growth

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Superfly, leading experience based creative company and producers of Bonnaroo and Outside Lands, announced today that Roc Nation veteran Jennifer Justice will join the company as President of Corporate Development. As the first position of its kind at Superfly, Jennifer will be responsible for driving, evaluating and executing new business development initiatives - including partnerships and acquisitions. Additionally, Jennifer will play a leading role in the evaluation and execution of organic growth initiatives.

Jennifer joins Superfly from Roc Nation where she was Executive Vice President of Strategic Marketing and Business Development. During her tenure, Jennifer oversaw the expansion of Roc Nation’s portfolio offering to include television and film, branding, sports and media entertainment through strategic partnerships with brands such as Skullcandy, ThreeSixZero Group and Stance. Prior to her role as EVP, Jennifer served as general counsel to Roc Nation and as Jay-Z's personal entertainment attorney for 17 years.

“We have ambitious plans for strategically growing our brand and partnerships, and I’m confident that Jennifer’s expertise and proven leadership will be instrumental in supporting our vision,” said Jonathan Mayers, Co-Founder of Superfly. “Jennifer’s powerful track record for creating substantial revenue opportunities is a key asset for Superfly and we’re excited to have her joining our team.”        

“Superfly’s visionary and entrepreneurial team has evolved the world of live experiences to create some of the most standout cultural staples of our time and I’m excited to play a leading role in propelling our reach even further,” said Jennifer Justice, President of Corporate Development, Superfly.

Superfly is passionately driven by curating culture through experiences, immersive live events and creating award-winning campaigns for some of the most recognized brands in the world. Founded in 1996, Superfly’s expertise is building cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival and Outside Lands, that are equally desired by brands and destinations for fans. Additionally, Superfly strategically helps brands establish and raise their profile through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco. Learn more at, and follow Twitter @Superfly, Facebook and Instagram @superflypresents.


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