Silver Spring, Maryland (PRWEB) February 11, 2016
After nearly 20 years as president, John Mancini has requested a transition to a new set of responsibilities at AIIM.
Tony Peleska, AIIM Chair and CIO of the Minnesota Housing Finance Agency, has agreed to chair a transition committee. Peggy Winton, COO for AIIM, will assume John’s ongoing operating responsibilities.
John Mancini will expand upon his work with AIIM as an evangelist, author, blogger, and keynote speaker. The new role will free John up to use his extensive knowledge of the industry and content marketing to help individual companies on their marketing strategies and messaging through a new set of advisory offerings and to evangelize the need for information professionals.
A number of information management industry influencers and luminaries offered their perspectives on the announcement:
John Newton, founder of both Documentum and Alfresco: “AIIM and the content management industry are at a critical crossroads. Content management is on the cusp of being something far larger and far more critical to organizations; it is a key enabling technology for the digital transformation that is occurring. John has a rich understanding of both where content management is and where it is going, and focusing your knowledge on the market rather than on internal operations is a huge step forward. He knows what works — and more importantly what does not work — when it comes to marketing. This transition opens up a host of new opportunities for individual companies to capitalize on his knowledge."
Bob Zagami, AIIM Fellow and industry advisor: “Under John’s leadership, AIIM has transitioned away from being known chiefly as an association with a large trade show and ever-changing technologies. His leadership has positioned the association for even greater things in the future. We don’t talk technology — we teach solutions. The trade show has been replaced by senior level educational conferences. AIIM is now a major resource both for those who develop effective information management and governance products and services, and for the consumers who need this information, now more than ever, to stay current and competitive in an ever-changing environment in their companies and organizations.”
Allen Podraza, director of Records Management and Archives at the American Medical Association: “It is critical for AIIM to capitalize on opportunities to expand its visibility with external audiences who are unfamiliar with content and information management. No doubt that focusing John’s efforts on this external mission will be exciting times for AIIM. The association has always been among the most creative in approaching new markets and new opportunities. It is this creativity that ensures AIIM will continue to be the preeminent association for information management professionals now and into the future.”
Alan Pelz-Sharpe, vice president at the Digital Clarity Group: "The traditional lines between structured and unstructured information -- which served in the past to separate what was AIIM from what was not AIIM – have become so blurred as to be meaningless. Content has become so ubiquitous, voluminous, varied, and critical to business processes that it is impossible to separate ‘content management’ as a separate discipline from business processes and applications. Telling this story to the outside world requires focus and commitment, and freeing John up to focus on this mission is a big step forward for AIIM."
Thornton May, futurist: “Less than one percent of one percent of the seven billion humans on this planet excel at information management. We can do better. AIIM is now even better positioned to make the lessons learned during the long evolution from records management, through document/image management to content management and beyond affordably accessible to the majority of our species.”
AIIM has been an advocate and supporter of information professionals for 70 years. The association’s mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants.