New Doll Line Designed to Inspire Girls to Pursue Business, Entrepreneurship and Technology to Debut at Toy Fair This Year

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Gengirl Media will showcase new iBesties: Middle School Moguls dolls and accompanying books at Toy Fair, February 13-16 in New York City

iBesties: Middle School Moguls Dolls, McKenna and Jada

“Our intent is that the iBesties: Middle School Moguls dolls will not only get girls thinking about future career goals, but will inspire them to pursue those interests now,”

The iBesties: Middle School Moguls doll line by Gengirl Media, created to inspire and empower girls to embrace business, entrepreneurship and technology, will make its debut at the American International Toy Fair, an annual trade show for toy industry professionals, retailers, and press representatives, held February 13-16 at the Jacob K. Javits Convention Center.

iBesties: Middle School Moguls are a new, exciting collection of dolls, books and online “edutainment” for girls aged 6-11 years old. iBesties: Middle School Moguls are a new, exciting collection of dolls, books and online “edutainment” for girls aged 6-11 years old. They follow the adventures of five middle school friends, turned successful entrepreneurs at Mogul Academy— an unconventional school run by eccentric billionaire business woman Sherry Rocketsmeller. Each with their own unique talents, the girls find themselves in a high-tech, faced-paced, world of adventure as they work to build businesses, friendships and unforgettable fun!

The iBesties: Middle School Moguls are as diverse as the girls who love them. Distinct in culture, personality and talents, the characters include: McKenna, the Business Boss; Sunny, the Coding Queen; Izzy, the Digital Diva; Ryleigh, the Gadget Girl; and Jada, the Graphics Guru. The iBesties: Middle School Moguls dolls are dressed modestly (but trendy) and have realistic body frames with natural features. Each doll is 11 inches in length, and comes with a “You Be the Boss” book and her own “business” accessory. The dolls will be available for purchase at mass and independent retailers fall of 2016 for approximately $19.99 - $29.99.

Each “You Be the Boss” book puts the reader in the story by letting them choose their own adventure with four different endings. The books also come with highlighted terms to teach kids beginning entrepreneurship and technology terminology.

The iBesties: Middle School Moguls line is the brainchild of mothers, business women and sisters, Gina and Jenae Heitkamp, who wanted to create a fun and engaging way for girls to learn about business, entrepreneurship and technology. They also wanted to create dolls that were less about fashion and beauty and more about brains and leadership ability.

“We hoped to create something that would inspire and empower girls to think outside of the box when it comes to conventional careers for women,” said Gina Heitkamp. “Our intent is that the iBesties: Middle School Moguls dolls will not only get girls thinking about future career goals, but will inspire them to pursue those interests now,” said sister, Jenae Heitkamp.

Founded in 2014 by sisters Gina and Jenae Heitkamp, Gengirl Media is passionate about inspiring girls to create, innovate, build and reach beyond their dreams. iBesties: Middle School Moguls, the first product line from Gengirl Media, is a character-driven doll, book and online edutainment line for girls, ages 6-11, that debuts in August, 2016. For more information, visit http://www.ibesties.com.

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Lisa McKendall
McKendall Communications
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