Playwire Hires Vice President of Business Development, Further Expanding Senior Leadership Team

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Carolyn Mahoney will oversee overall growth, onboarding and management of new traffic sources for Playwire Video and Business Development

Playwire, a leading HTML5 video player and monetization platform, today announced the hire of Carolyn Mahoney to the position of Vice President, Business Development. In this role, Mahoney will oversee the implementation of a new sales process to deliver an improved customer experience and help the company realize additional revenue. She will also be responsible for overall growth, onboarding and management of new traffic sources for the company’s business development and Playwire Video sales divisions in order to provide more high-quality inventory for Playwire’s advertising partners.

“We are thrilled to have Carolyn join our expanding executive bench of seasoned industry professionals,” said Jayson Dubin, CEO, Playwire. “Playwire’s growth is on track to double this year. Carolyn’s wealth of sales experience, proven track record in the technology sector, and entrepreneurial spirit will be invaluable as Playwire continues on its rapid growth trajectory to expand global operations and the continued pursuit of innovation.”

Mahoney brings over 20 years of award-winning senior leadership experience driving sales, marketing and support for technology-based businesses, including Fortune 500 companies. Prior to joining Playwire, she served as the National Director of Sales for SS Technologies, and before that, as Vice President of Sales and Marketing at Pyramid Worldwide Search, Inc. Mahoney also owned her own manufacturing company, Deck to Dock, Inc. There, her flagship product won the Innovation Award for product and design excellence from the NMMA.

“Online video is the next frontier of media and entertainment consumption,” said Mahoney. “I have always had a passion for innovation, and Playwire’s proven leadership in this emerging space has made this opportunity an ideal fit for me. I look forward to working with the team to continue to grow the business and set the future for digital video.”

For more information, please visit http://www.playwire.com.    

About Playwire
Playwire is a leading online video platform that makes digital content profitable for publishers, artists and content creators. Established in 2011 as the parent company of Playwire Media (formerly Intergi Entertainment), the company offers a comprehensive and easy-to-use video hosting platform that provides all of the services necessary for superior online video publishing. With clients ranging from Fortune 500 companies to individual site owners, Playwire is the only online video player with a built-in ad module and 100% global ad fill. Their services include hosting, encoding, streaming, analytics, distribution, ad sales and ad serving. Together, Playwire works with their partners to maximize the potential of their content strategy, ensuring that they make every view count. To learn more about Playwire, visit http://www.playwire.com or on Twitter @playwire.

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Mara Gordon
Playwire Media
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