Each diagnosis is unique, and when it comes to treatment, oncologists and researchers have both come to more of a shared perspective and approach.
New York, NY (PRWEB) February 12, 2016
Mediaplanet today announces the launch of the latest edition of “Revolutionizing Cancer Care.”
The print component of “Revolutionizing Cancer Care” is distributed within the February 12 issue of USA Today, in Chicago, Dallas, Pittsburgh/Cleveland, New York, Washington DC/Baltimore, and Seattle, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 readers. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
NFL player Devon Still graces the cover of the campaign’s print edition. In an exclusive interview on the interior, Still shares the inspiring story of Leah, his little girl’s battle with Neuroblastoma, and how the experience allowed him and his family to advocate for pediatric cancer on a national level.
“We wanted to show families in similar situations how to stay strong during one of the most trying times in life,” says Still. While Leah is now cancer-free, Devon remains committed, both to the cause and his daughter’s new lease on life: “Since Leah's treatment has ended, moving forward, I want to start weeding her out of the spotlight and help get her back to having a normal childhood.”
The cancer community has seen vast improvements in diagnosis and treatment over the last few years. And as it continues to help more and more patients, and allow more doctors to better understand each patient’s condition, personalized medicine continues to take on a larger role in oncology. Each diagnosis is unique, and when it comes to treatment, oncologists and researchers have both come to more of a shared perspective and approach.
The number of new cancer cases worldwide will rise to 22 million within the next two decades. With a climbing rate of diagnosis, the always-essential research becomes even more vital to our winning the fight against cancer.
This edition of “Revolutionizing Cancer Care” was made possible with the support of the American Cancer Society, ASCO, Devon & Leah Still, Dr. Fred Hirsch, Personalized Medicine Coalition, American Brain Tumor Association, Stand Up To Cancer, Thermo Fisher, Conquer Cancer Foundation, VCU, Novocure, St. Baldrick’s Foundation and many more.
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