SupplyLogic Signs National Marketing Procurement Deal with Asurion

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Technology protection and support company partners with SupplyLogic to strengthen marketing supply chain

The SupplyLogic logo is a registered Trademark

“As Asurion’s business continues to grow, we will help them focus outwardly on dealer support instead of internally,” said Kevin Sherlock, SupplyLogic Founder and CEO.

SupplyLogic, a top marketing supply chain optimization company, has signed an exclusive, multi-year agreement with Asurion, the global leader in technology protection services. Under the terms of the agreement, SupplyLogic will optimize Asurion’s procurement processes for marketing print and point-of-sale materials, boosting customer support and channel productivity.

“Our customers look to us to protect and optimize their experience with technology,” said Tim Omaggio, Senior Director, Communications, for Asurion. “We must be equally wise in our own use of technology to deliver greater value to our channel partners; by better managing this complexity at a lower cost it lets us focus resources on customer experience, provides marketing agility and the ability to be more strategic in our approach.”

This partnership will speed supporting materials to Asurion clients. It also places SupplyLogic subject matter experts directly at the company’s Sterling, VA and Nashville locations to manage this marketing procurement, delivering process efficiencies and scalability.

“As Asurion’s business continues to grow, we will help them focus outwardly on dealer support instead of internally,” said Kevin Sherlock, SupplyLogic Founder and CEO. “This lets headquarters think more strategically while sales and marketing focus on the customer. We’ll continue to innovate with Asurion marketing over time to drive even better results. Their strategy and our execution can turn good marketing to great.”

About SupplyLogic
SupplyLogic, a privately held firm of talented business experts based in New York and Chicago, specializes in the execution of corporate marketing strategy across print, promotional and digital channels. Founded in 2004, the company’s managed service model has the unique ability to deliver up to 45 percent reduction in costs through a combination of on-site resources, process optimization, strategic sourcing expertise and automation.

For more information about SupplyLogic, please visit http://www.supplylogic.com.

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Elliot Luber
SupplyLogic
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