Civicom to Speak on Respondent Data Protection at IIeX Europe

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Civicom Marketing Research Services, a global leader in facilitating web-based marketing research studies worldwide, is a Gold Sponsor and speaker at Insight Innovation Exchange (IIeX) Europe 2016 on March 3-4. The event will once again be held in Amsterdam at the historic Beurs van Berlage.

Civicom at IIeX Europe 2016
An effective partnership between a research firm and a service provider is vital when it comes to ensuring respondent data security.

Civicom Marketing Research Services, a global leader in facilitating web-based marketing research studies worldwide, is a Gold Sponsor and speaker at Insight Innovation Exchange (IIeX) Europe 2016 on March 3-4. The event will once again be held in Amsterdam at the historic Beurs van Berlage.

As the marketing research industry adapts to ever-evolving cybersecurity measures, assuring the complete protection of respondents’ sensitive information across borders remains a challenge despite the continuous focus on stringency when it comes to data protection.

As a global service provider of web-enabled studies with web-based solutions, Civicom is well aware that research firms and service providers must employ only the most effective methods in partnership to ensure privacy information security. Civicom will address these important issues in its presentation on “Achieving Teamwork in Data Security Protection.” The talk will address critical points: How does a partnership between a global supplier and a research firm ensure the successful prevention of data breaches? What should be a global service provider’s approach when it comes to engaging with a research organization’s need to protect sensitive information when conducting international studies? How is privacy management handled when various languages are used in a study?

In addition, the U.S. and the EU have reached an historic agreement to replace the invalidated U.S./EU Safe Harbor Agreement. Civicom’s IIeX presentation will take into account the Impact of the New EU-US Privacy Shield on marketing research and will cover the issues marketing researchers now face in protecting all PII data and how to get a handle on getting research done while meeting the latest in PII protection obligations. Industry peers and other participants will learn about the intricacies of ensuring privacy and data protection on a global scale as well as effective methods that can be applied in partnerships when navigating these issues.

About IIeX

Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by industry information leader GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus Civicom InSitu® Mobile Research, a qualitative tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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