London School of Marketing’s CIM Diploma Explores Whether Introverts Are an Asset to Marketing

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London School of Marketing has released a blog post exploring the role of introverts in marketing. The post explains how the school’s CIM diploma looks at a wide variety of career paths in marketing, many of which are suitable for introverted people.

Introverts are an Asset to Marketing: True or False?

Introverts are an Asset to Marketing: True or False?

There are a number of areas of marketing in which introverts often excel, including market research, strategy, social media management and analysis.

The latest blog post from London School of Marketing asks a simple question: ‘Are introverts an asset to marketing?’ It explores some of the stereotypes and misconceptions in the industry, such as the view that you have to be loud and gregarious to be successful. While it may be an advantage to be outgoing when it comes to pitches and presentations, the post argues, many marketing roles involve a great deal of solitude.

Anton Dominique, the school’s chief marketing officer, said: “Our CIM diploma is ideal for students who want to explore a variety of areas in marketing, and consider which one might be best suited to their skills and personality.

“There are a number of areas of marketing in which introverts often excel, including market research, strategy, social media management and analysis.”

The post concludes that the diverse world of marketing calls for introverts, extroverts and those who are somewhere on the middle of the spectrum. Readers are asked to reconsider any preconceptions they may have about the industry and explore which roles are best suited to their own personality.

The full blog post, including a more detailed look at which marketing disciplines are suitable for introverts, can be viewed here. The qualifications and courses offered by the school, including the CIM diploma, can be viewed here.

London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications such as BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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