DNA Response CEO to Host Panel on ‘Voice of the Customer’ at the Electronic Retailing Association’s Great Ideas Summit in Orlando

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Ranjit Mulgaonkar Leads Seasoned Marketing Experts in Discussion About the Impact of Consumer Reviews on Brand Reputation

DNA Response

To succeed in today’s omnichannel environment, it is extremely vital to pay ample attention to consumer reviews and discussions about your brand.

Ranjit Mulgaonkar, Founder and CEO of DNA Response, Inc. was selected by the Electronic Retailing Association (ERA) to host a panel of industry experts at the ERA Great Ideas Summit in Orlando on Tuesday, February 23, 2016.

Mulgaonkar will moderate a Masters Series session titled “Manage Product Reviews to Listen to the Voice of the Consumer.” During the session, he will moderate a discussion between Shail Prasad, Vice President of Marketing for Telebrands; Lindsey Carnett, CEO of Marketing Maven; and Andrew Farrar, Principal at HandsOn Consulting to answer questions about the importance of effective review management strategies to better engage consumers and protect brand reputation. Example questions include:

  •     What is the voice of the customer?
  •     Where can you find the voice of customer?
  •     How do you consolidate customer input from multiple sources like product reviews, business reviews, blogs, social media and direct interactions?
  •     How can you analyze this data?
  •     What type of decisions you can make about your customer service policies, product improvements, new products, marketing messaging, customer experience, and reputation management that are based on consumer input?

Mulgaonkar, an ex-Amazonian and veteran of the e-commerce industry brings 25 years of technology marketing experience to the panel. “To succeed in today’s omnichannel environment, it is extremely vital to pay ample attention to consumer reviews and discussions about your brand,” said Mulgaonkar, CEO and founder of DNA Response. “I am excited to be hosting this discussion with a team of panelists who have extensive experience managing large brands with millions of customers, are experts in social media and public relations, and are hands-on professionals who manage new product launches.”

The Master Series session takes place at 9:30am Eastern Time on Tuesday, February 23, 2016. To learn more about the session, visit http://www.retailing.org/greatideas/sessions/masters-series-session-1/.

About DNA Response, Inc.

DNA Response is a full service agency that manages sales and marketing for consumer brands in marketplaces like Amazon and eBay. We equip product companies and brand marketers to take control of their marketplaces channel and maximize the largest opportunity in retail.

Marketplaces represent an unparalleled opportunity for retail brands to generate sales and capture data, but the open nature of marketplaces makes it difficult for brands to control their pricing, obtain data and maximize sales in the channel.

Over 60 brand marketers rely on DNA Response’s end-to-end management solution to maximize revenue, protect their minimum advertised price, safeguard brand presence, and provide valuable business intelligence for over 200 consumer brands. Our turnkey solution includes sales, marketing, order processing, fulfillment, inventory management, and customer support - all on a pay-for-performance business model.

Sell smarter with DNA Response to take control of your marketplaces presence and maximize the largest opportunity in retail. To learn more about DNA Response, visit DNAResponse.com.

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Nathan Grimm