“By combining the powerful photo search engine capabilities of Ditto Labs with Tickr’s real-time cloud-based open data platform, brand marketers will now be able to access the most up-to-date information," said Tyler Peppel, CEO and Founder, Tickr.
SAN FRANCISCO, CA (PRWEB) February 17, 2016
Ditto Labs, the leading provider of photo analytics for social media, and Tickr, the marketing performance management platform, today announced a partnership affording marketers real-time performance metrics which, for the first time, include social media photos.
Most marketers utilize a variety of analytics platforms to track campaign success and measure brand performance, but up until this point, have been unable to analyze the content of related photos. Ditto’s computer vision technology scans user generated photos on social media and measures the occurrence of products, logos and affinities.
“The growth of popular platforms like Instagram and Snapchat illustrates that people are communicating by sharing photos—often without any accompanying text,” said David Rose, Ditto Labs, CEO. “Personal affinities and product preferences appear in these shared photos, and can help provide a holistic view of how people engage with brands across the entire web. Ditto’s proprietary computer vision can measure each time that happens, and through our partnership with Tickr, clients who have come to rely on their real-time visualizations can now include photo analytics in their market performance metrics.”
The human brain processes visual information 60,000 times faster than text, and 90 percent of the information transmitted to the brain is visual. According to Susan Etlinger of Altimeter Group, “As we move into 2016, it’s clear that we need mechanisms to better understand the impact and resonance of visual content on the web…. as brands, organizations and as human beings.” (Altimeter’s Top Digital Trends for 2016). The technology behind Ditto Labs’ photo analytics identifies brands, regardless of whether or not the brand has been referred to in text, enabling brands to consciously understand and manage how they appear in today’s image-centric online conversations.
“By combining the powerful photo search engine capabilities of Ditto Labs with Tickr’s real-time cloud-based open data platform, brand marketers will now be able to access the most up-to-date information available about their customers, competition and the market,” said Tyler Peppel, CEO and Founder, Tickr. “Ditto Labs processes millions of photos daily. Tickr unifies data streams from internal business-critical applications like web analytics, CRM, ERP, marketing automation platforms, as well as external sources from social networks like Facebook, Twitter, Pinterest and more. Together, they offer the most complete solution available for tracking a brand’s presence across the web.”