CRM Innovation Builds Microsoft Dynamics CRM and LexisNexis InstantID Verification Integration

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CRM Innovation connects LexisNexis InstantID Verification and Microsoft Dynamics CRM for secure, instantaneous, ID verification.

CRM Innovation LLC, a Microsoft Dynamics Silver competency partner has built an integration between Dynamics CRM and the LexisNexis InstantID for identity verification to spot fraud and uncover identity discrepancies in real time.

The system passes back to the individual filling out the website form multiple choice questions that come from the LexisNexis database on their history. They have a set amount of time to respond to the questions to validate their identity. After submitting their responses, the integration passes the ID check results back to a custom web page that informs them if their ID has been verified or not. This all happens instantaneously without any noticeable interruption in the application submission process.

The information results of the Instant ID check along with the form data filled out by the website visitor are pushed into a custom record in CRM. Once in the CRM system, the CRM user can inspect the results and make a decision on whether to proceed with the processing of the application. The results of the check can also be used in Business Workflow to drive outgoing emails or alerts for internal personnel.

By harnessing the power of the LexisNexis identity and repository along with the proprietary scoring and analytics technologies, InstantID provides a strong foundation for relying on the validation that the person submitting the form data is actually that person.

The integration we built also can retrieve information regarding OFAC (Office of Foreign Assets Control) and other compliance requirements for Section 326 of the USA PATRIOT Act. President Ralph Leno had this to say about the integration CRM Innovation built for their Bank, “The team at CRM Innovation allowed our small bank to have the benefit of automating what had been a tedious manual process of screening for new deposit accounts. Their company’s approach to customizing key reports was revolutionary for our operation”.

InstandID is the only verification and validation solution endorsed by the American Bankers Association.

CRM Innovation ( builds integrations between many third party systems and Dynamics CRM for sales, marketing and customer service support.

InstantID is a product and trademark of LexisNexis.

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CRM Innovation LLC
8725 Rosehill Road, Suite 480
Lenexa, KS 66215


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Jerry Weinstock
CRM Innovation, LLC
+1 (913) 492-2764 Ext: 1
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since: 05/2009
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