CRM Innovation Builds Microsoft Dynamics CRM and ChexSystems QualiFile Advantage Integration

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Banking institutions - get customers banking history automatically integrated with Dynamics CRM in real time using CRM Innovation's integration solution

CRM Innovation LLC, a Microsoft Dynamics Silver competency partner has built an integration between Dynamics CRM and the ChexSystems for identity verification to spot fraud and uncover identity discrepancies in real time.

ChexSystems is a check verification service and consumer credit reporting agency owned by the eFunds subsidiary of Fidelity National Information Services. It provides information about the historical use of deposit accounts by consumers.

This integration between Dynamics CRM and ChexSystems brings information from the deposit account history for consumers into CRM as part of an online Checking Account application process. The ChexSystems report examines data submitted by banks in the past five years. A report may describe banking irregularities such as check overdrafts, unsettled balances, depositing fraudulent checks, or suspicious account handling.

The information that is retrieved from the ChexSystem uses name and address information supplied by the applicant. The web form data they submit is an integral part of the process where they apply for a checking account. The integration is transparent to the applicant submitting the form. All the information from the ChexSystem inquiry is written to the applicant’s application in the CRM system. This information is used along with other data points in the decision making process that is applied to determine if the applicant is eligible for the checking account.

The entire process happens in realtime. Once the application record along with the ChexSystems data is created in CRM, business logic workflows trigger notifications to various CRM users along with immediately being able to be a determination in whether to open the account or not. President Ralph Leno had this to say about the integration CRM Innovation built for their Bank, “ The team at CRM Innovation made it possible for our bank to enter a whole new world of customer interaction by customizing Microsoft Dynamics for our deposit account business. They have been truly supportive of our special needs and circumstances.”.

CRM Innovation ( builds integrations between many third party systems and Dynamics CRM for sales, marketing and customer service support.

ChexSystems is a product and trademark of FIS.

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CRM Innovation LLC
8725 Rosehill Road, Suite 480
Lenexa, KS 66215


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Jerry Weinstock
CRM Innovation, LLC
+1 (913) 492-2764 Ext: 1
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