“Passing the 100,000 influencer threshold is a tremendous accomplishment for our entire team that also speaks to the relationships we continue to build on both the influencer and brand sides of the influencer marketing equation.”
Tempe, AZ (PRWEB) February 16, 2016
Find Your Influence (FYI), the industry leading SaaS influencer marketing platform today announced the platform has surpassed the 100,000 influencer milestone, offering brands and their agency partners access to the world’s deepest pool of vetted, accessible and trained influencers. In fact, through industry’s deepest array of network partnerships, FYI now offers access to nearly double the number of influencers than the next closest platform in the influencer marketing space.
“At FYI, we’ve always believed that the strength of our turn-key influencer marketing platform are our influencers themselves,” said Rob Stevenson, vice president of engagement at FYI. “Passing the 100,000 influencer threshold is a tremendous accomplishment for our entire team that also speaks to the relationships we continue to build on both the influencer and brand sides of the influencer marketing equation.”
Reaching the 100,000 influencer number is the direct result of more than 50 influencer network partnerships, cultivated over the past 18 months. Additionally, FYI has entered into a ground-breaking partnership agreement with Blogging Concentrated, the world’s largest blogger training and education network. The FYI/Blogging Concentrated has resulted in a variety of monetization-centric modules, designed to help influencers better understand how to monetize their blogs and content through relationships with brands they already know and love.
FYI’s 100,000th influencer milestone is bigger than any one influencer, and includes the very best blog and social media superstars from all walks of life. But no one influencer sums up the depth, reach and expertise of FYI’s influencer marketplace better than Kristy Bernardo, the creative force behind TheWickedNoodle.com. Since starting her food blog five years ago, Bernardo has built a virtual foodie, chef and blogger empire, equal parts trial-and error experience, a passion for healthy food, and a desire to go beyond traditional meals to “simple gourmet”. That mix – combined with a fun-loving authentic voice that connects with her audience on a daily basis, makes Bernardo exactly the kind of influencer FYI’s brand partners flock to.
“Working with an influencer marketing platform like Find Your Influence is extremely important to me, and to my brand,” said Bernardo. “FYI has a wonderful grasp of my blog, my content and my audience, and through their platform I’ve been able to strengthen a number of great brand partnerships. It’s a win-win-win experience.”
Using a proprietary influencer-scoring algorithm combined with a leading SaaS influencer marketing platform, FYI ranks digital influencers on a variety of factors, including audience, reach and advocacy. Since launching in February, 2014, FYI now offers access to more than 100,000 high-quality influencers, from mommy bloggers to celebrities and everyone in between, specializing in the beauty & fashion, lifestyle, parenting, technology, retail, professional services, financial and small business verticals.
“More and more smart marketers are adopting influencer marketing as part of their digital marketing mix, and as a result there has been an explosion of “influencer marketing experts”, essentially marketing shops hiring an intern with a spreadsheet, trying to capitalize on the latest trend,” said Stevenson. “When you are looking for an influencer marketing solution, it’s important to scratch beneath the surface, because we’ve encountered “solutions” that promise access to influencers like the Pope, or Oprah Winfrey with no such relationship. While that looks good on paper, what kind of influencer marketing solution are you really buying?”
That’s where FYI’s influencer marketplace comes into play - by connecting with influencers through FYI, agencies can help their partner brands seamlessly communicate to their end-users directly through the creation of third-party endorsed content, leveraging digital influencers as brand evangelists.
"FYI’s goal is to continue growing the leading SaaS influencer marketing platform in the industry,” said Stevenson. “And while we’re very proud of our 100,000th influencer, we’re just as proud of the 99,999 that came before.”
About Find Your Influence
Find Your Influence (FYI), is the leading SaaS Influencer Marketing technology platform connecting more than 100,000 high-value influencers to brands and advertisers. In just 18 months, FYI has completed more than 1,000 campaigns for more than 100 brands, ultimately driving more than 1B impressions across blogs, Facebook, Instagram and Twitter. FYI makes influencer marketing measurable, scalable, and profitable for our agency partners.
For more information, please visit http://www.findyourinfluence.com.