V i X Launches Exclusive Swim Collection, MAR by V i X, At Target

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MAR By V I X Launches On Target.com And In Select Stores

Women's Halter Monokini w/ Hardware Detail

“The goal was to introduce the V i X design aesthetic and silhouettes to the girl that wants to try different trends at an affordable price.” - Paula Hermanny

A leader in luxury resortwear, V i X Paula Hermanny, announces their collaboration with Target Corporation on an exclusive swimwear collection for women and girls – MAR by V i X.

MAR by ViX, designed by Paula Hermanny for Target launched in February 2016 on Target.com and in select Target stores throughout California and New York. MAR by V i X highlights vintage V i X prints with the unexpected details that only V i X can deliver.

“The goal was to introduce the V i X design aesthetic and silhouettes to the girl that wants to try different trends at an affordable price.” said Paula Hermanny.

The MAR by V i X collection is made up of nautical stripes, animal prints and ocean-inspired hues. Styles range from one-piece to moderate bikinis with a selection of cheeky bottoms to add the Brazilian flare we all know and love. The line also features youth sizes, with some prints carried over for "Mommy and Me" moments. “I love that I am able to offer girls suits in great prints and cuts, at an accessible price.” Prices range from $21.99 to $54.99.

About V i X:
V i X was founded by Brazilian born designer Paula Hermanny who now resides in La Jolla, California. Paula is a leader and visionary in the swim industry as she was one of the first to introduce luxury swimwear in the U.S. Since the inception of the brand in 2003, Paula’s focus on designing swimwear has always been consistent; never straying from fit, luxury, and unexpected details. V i X swimwear is made in Brazil, where the crocheting, braiding and beading is all done by hand. The average price of a suit is $250. V i X has since grown to have a global presence, a state of the art manufacturing facility in Brazil and over 8 brick and mortar stores. V i X is a favorite amongst style makers and celebrities such as Pippa Middleton, Kate Moss, Cindy Crawford, Sienna Miller, and Gisele Bundchen.

For additional details on V i X, visit: http://www.vixpaulahermanny.com.

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Kirsten Weinberg
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